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Basic Marketing Research: A Decision-making Approach
By Naresh K. Malhotra; Mark Peterson
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Hardcover
Book cover for 9780131525429 Book cover for 9780131548657
 
2 har/cdr edition from Prentice Hall (March 28, 2005)
9780131548657 | details & prices | 631 pages | 8.50 × 10.75 × 1.00 in. | 3.60 lbs | List price $180.00
About: For the undergraduate level Marketing Research course.
2nd edition from Prentice Hall (March 15, 2005)
9780131525429 | details & prices | 550 pages | List price $130.67
About: For undergraduate marketing research and marketing data analysis courses.