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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
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Hardcover
Book cover for 9780385499842
 
from Crown Pub (January 1, 2001)
9780385499842 | details & prices | 307 pages | 6.25 × 9.25 × 1.50 in. | 1.65 lbs | List price $29.95
About: The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
Paperback
Book cover for 9781781256145
 
from Gardners Books (March 17, 2016)
9781781256145 | details & prices | 320 pages | List price $15.50
This edition also contains The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
About: There isn't a business that doesn't want to be more creative in its thinking, products and processes.