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Analytics Strategies for Building a Customer-first Company
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Hardcover
from Financial Times Management (July 25, 2016)
9780134174235 | details & prices | 240 pages | List price $49.99
About: Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area.
About: Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area.