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The 5 Paths to Persuasion: The Art of Selling Your Message
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September 16, 2005
Book cover for 9780446695909
 
With Alden M. Hayashi | Reprint edition from Business Plus (September 16, 2005)
9780446695909 | details & prices | 240 pages | 6.00 × 8.75 × 1.00 in. | 0.65 lbs | List price $19.99
About: A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization--Charismatics, Thinkers, Skeptics, Followers, and Controllers--and how to tailor a sales presentation to match each specific category.
April 1, 2004
Book cover for 9780446532396
 
from Grand Central Pub (April 1, 2004)
9780446532396 | details & prices | 6.25 × 9.25 × 1.00 in. | 0.95 lbs | List price $25.00
About: A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization--Charismatics, Thinkers, Skeptics, Followers, and Controllers--and how to tailor a sales presentation to match each specific category.