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Tables of Contents for E-Conomics
Chapter/Section Title
Page #
Page Count
Introduction
12
2
Carl Shapiro
Hal R. Varian
Foreword -- The European Communication Council
14
3
The Internet Economy as a Strategic Challenge
17
8
Ten Theses Relating to the Internet Economy
17
4
Perspectives
21
4
Fundamental Principles of the Network Economy
25
13
A Classification of Revenue Types and Revenue Models
25
6
The Concept of Value Chains
31
2
New Markets - Old Data: The Problem of Assessing Revenue Potential
33
5
The Media and Communications Sectors: A Review Looking Forward
38
98
Kings of Content - An Analysis of the Media Sector
38
25
Structure and Development of European Media Markets
39
8
Revenue Types and Revenue Models in the Media Sector
47
5
Value Chains in the Media Sector
52
8
Using the Revenue Potential of Profit Windows
60
3
Rulers of the Waves - An Analysis of the Telecommunications Sector
63
38
Size and Structure of European Telecommunications Markets
64
3
Liberalisation of Telephone Markets in Europe
67
10
Netheads versus Bellheads: The Fusion of Data and Voice Communication
77
17
Revenue Types and Revenue Models in the Telecommunication Sector
94
2
Value Chains in Telecommunications
96
5
Digital Data Crunchers - An Analysis of the Information Technology Sector
101
29
Size and Structure of European IT Markets
102
3
From Mainframe Computer to Internet-PC
105
20
Revenue Types and Revenue Models in the IT Sector
125
1
Value Chains in the IT Sector
126
2
Information Technology and Productivity - A Paradoxon?
128
2
Trailblazer for the Internet Economy - The Convergence of the Media and Communications Sectors
130
6
The Emergence of the Internet Economy
136
41
Decisive Factors in the Emergence of the Internet Economy
137
16
Central Role of Information in Markets
138
1
Explosive Rise in Information and Communications Technology Capacities
139
2
Causes of the Internet Revolution
141
5
Virtual Markets as a Result of Digital Infrastructure
146
7
Consequences of Technological Evolution - An Economic Revolution?
153
24
New Rules of the Game: A New Economic Market Model
154
8
Media and Information Goods: The Near Zero Marginal Cost Issue
162
2
New Revenue Strategies
164
7
The Erosion of Traditional Value Chains by Multimedia Value Networks
171
6
Navigation Aids for the Internet Economy
177
92
Strategic Consequences for Media and Communications Companies
177
37
New Competition Strategies - Creating Business Webs
177
7
New Product Strategies - From Windowing to Versioning
184
4
New Price Strategies - Follow the Free
188
3
New Communication Strategies - One-to-One Marketing
191
5
Strategic Development of Content in the Internet Economy
196
6
Perspectives for the Internet Economy
202
8
Hang on a minute...-Critical Comments
210
4
An Integrated View of User Behaviour
214
38
Basic Ideas and Fundamental Principles
214
15
Towards Media Integration in the Private Household
229
14
Financing and Implementing the Integrated Offer
243
9
The Internet Economy and Regulation
252
17
Political Implications of the Internet Economy: Why regulate, after all?
252
3
Realms of Governance: What remains to be regulated?
255
8
Structures and Institutions: Who should be responsible?
263
6
Facts & Figures
269
52
Basic Population and Economic Data
272
8
Distribution Infrastructure and Household Equipment
280
9
Research and Development, Production and Supply
289
12
Spending on Information and Telecommunication Technologies
301
6
Advertising Markets
307
7
Selected Media Markets
314
7
References
321