An Introduction to Online Advertising

Why Internet Advertising?

Tom Hyland

Internet Advertising

Coshe.com

It's and Ad, Ad World

Lee Weiner

Webvertising in an Accidental Industry

Nocturnecom

Advantages and Disadvantages of Advertising on the Web

BJ Webvertising Marketing Guide

Online vs Traditional Marketing

Channel One Banner Advertising Report

Executive Summary: The State of One to One Online

Web-based Sales: Defining the Cognitive Buyer

Paul Zellweger

Interactive Relationship Marketing

David M. Raab

Optimizing an Online Campaign

How Internet Advertising Works

Rex Briggs

It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research

The Seven Steps to Successful Direct Marketing

Carey Hedges

Exploding the WEB CPM Myth

Rick Boyce

What Advertising Works?

Bill Doyle

Mary A. Modahl

Ben Abbott

Increasing Advertising Effectiveness on the Web

Justifying the Web for Your Business

Collection of DrNunley.com Marketing Articles

Dr. Kevin Nunley

Ways to Measure

Counting ``Hits'' Not Best Measure Of Web Success

Steven Bonisteel

The Dirty Truth About Click Throughs

On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance

Nicole Goldstein

Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survery

Andersen Consulting

Tips

9 Ways to Write Sure-Selling Ads

Binnie Perper

10 Tips to More Effective Banners

Nick Bullimore

Webvertising In-Depth

Designing Catchy, Effective Banner Ads

Meredith Little

The Bigger Picture - Free Vs. Paid Advertising

Technical White Paper: Advertising on Promotional E-mail

Tom Shields

Generate and Tracking Response to Promotional E-mail

Michelle Feit

Why E-Mail Lists Have Come of Age