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Tables of Contents for At Work With Thomas Edison
Chapter/Section Title
Page #
Page Count
Foreword
xi
John P. Keegan
Preface
xvii
Introduction: 10 Lessons from America's Greatest Innovator
1
14
The Rise and Fall of Corporate America
``Your Attention Please: You Are Now Leaving the Strange Part''
Ten Lessons
Where Do We Go from Here?
PART I Interview with an Innovator: ``Why Do So Many Men Never Amount to Anything?''
15
80
America's First High-Tech Entrepreneur
21
12
The Original Nerd
Six Myths About Thomas Edison
Turning a Deaf Ear (Into a Competitive Advantage)
33
20
So, What Happened?
Call the SWOT Team!
Three Good Things about Being Deaf
Limit Your Way to Success
Advice for Your Next Interview
Talent, Not Titles
53
20
Rule #1: Start with Entrepreneurial Talent
Curiosity Didn't Kill the Cat
Getting Beyond the Game Show
So What If They Don't Like Me?
The Morning After?
Fixing a Bum Ticker
New Kinds of Work-Sample Tests
Worth Hanging Around For
How About ``Lunch at No Additional Cost to You?''
Get Connected
73
22
Making Connections with Science
No Experts In the Unknown
Are You Experienced?
The Power of Doodling
Making Connections with Poetry
When the Going Gets Tough, the Tough Write Poetry
PART II Interview with an Innovator: ``How to Succeed as an Inventor''
95
68
Build Yourself an Invention Factory
101
20
Insulated, But Not Isolated
How to Tell If You Really Are Working for Nazis
Harnessing Creativity with a Few Simple Rules
Where's Your Laboratory?
The Power of One
Fail Your Way to Success
121
16
Wisdom from the Runner-Up
Form Follows Function?
Failure as Unexpected Outcomes
Guidelines for Failing Intelligently
A Different Kind of M&M
Mr. Edison Goes to Wall Street
137
26
Is Business the Bad Guy?
In Defense of Venture Capitalists
How Edison Got (and Kept) the Capital Flowing
No More Poker Faces
Was Edison a Bad Businessman?
Mistakes Were Made
PART III Interview with an Innovator: ``The Age of Speed''
163
66
All Promotion Is Self-Promotion
167
22
It Must Be Some Kind of Trick
The First Magic Kingdom
Edison and the Editors
Feeling Safe and Secure
What Would Oscar Say About This?
Thomas Edison: Cultural Engineer
Show and Tell
Now You See It
Are You Invisible?
Let Freedom Ring (Cha-Ching!)
189
18
A Short History of Freedom in Business
Freedom from Corporate America
Freedom of Choice
Freedom from Monopoly
Freedom from War
Freedom from Clutter
Future Freedoms
Stop Innovating and Start Playing
207
22
Routine: The Creativity Killer
How to Eat Your Way Out of Your Routine
A Brief History of Time
Those Crazy Kids
Are You Having Fun Yet?
π2 or Pie Are Round?
``Hey, Kaleidoscope Brain!''
How Games Have Fueled the Digital Age
Play Business!
Conclusion-Glow, But Don't Consume Yourself
229
4
Acknowledgments
233