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Tables of Contents for The Small Business Start-Up Guide
Chapter/Section Title
Page #
Page Count
SECOND EDITION NOTES
XI
2
PREFACE
XIII
4
INTRODUCTION
XVII
 
CHAPTER 1 PROLOGUE
1
4
CHAPTER 2 FOCUS YOUR ENERGY
5
16
CHECKLIST #1: Enterpreneurial Aptitude
6
11
Summary
17
2
References
19
2
CHAPTER 3: GETTING STARTED
21
30
Start, Buy, or Franchise?
22
1
Choosing a Business
23
3
CHECKLIST #2: Choosing a Business
24
2
Choosing the Business Legal Structure
26
9
Sole Proprietorship
27
1
Partnership
28
2
Corporation
30
5
Regular Corporation
31
2
S Corporation
33
1
Limited Liability Corporation (LLC)
34
1
Making Your Choice
35
1
Other Requirements
36
4
CHECKLIST #3: New Business Legal Requirements
40
8
Listing of State Offices for Incorporation Info
43
5
Summary
48
1
References
49
2
CHAPTER 4 FINANCING YOUR BUSINESS
51
6
Debt Financing
52
1
Equity Financing
53
1
Sources for Debt Financing
53
4
CHAPTER 5 CHOOSING A PARTNER
57
6
CHECKLIST #4: Choosing a Partner
58
2
Partnership Agreements
60
2
Summary
62
1
CHAPTER 6 PLANNING FOR SUCCESS
63
16
Why Plan?
63
1
The Business Plan
64
1
The Strategic Plan
65
9
Failure
74
3
Summary
77
1
References
77
2
CHAPTER 7 GET PROFESSIONAL ADVICE
79
12
Selecting an Attorney
80
1
Working with your Attorney
81
2
CHECKLIST #5: Working with your Attorney
82
1
Selecting an Accountant
83
2
Working with your Accountant
85
1
Choosing an Insurance Agent
86
2
CHECKLIST #6: Working with the Agent
87
1
Summary
88
1
References
89
2
CHAPTER 8 ESTABLISHING A BANKING RELATIONSHIP
91
8
Choosing a Bank.
92
3
CHECKLIST #7: Choosing a Bank
93
2
Dealing with your Bank
95
1
Bank Loans
96
1
Summary
97
2
CHAPTER 9 SEPARATE HOME AND BUSINESS
99
4
Summary
102
1
References
102
1
CHAPTER 10 MARKET! MARKET! MARKET!
103
18
Identify Product/Service and Potential Market
105
1
Determining the Price
106
2
Promotion Strategies
108
1
CHECKLIST #8: Promotion Strategies
108
1
Direct Mail
109
1
Distribution Channels
110
1
Get The Word Out
111
2
Customer Satisfaction
113
2
CHECKLIST #9: Customer Satisfaction Program
114
1
Selling To The Government
115
1
Summary
116
1
References
116
5
CHAPTER 11 PROTECT THYSELF
121
16
Business Legal Structure
122
1
Legal Advice
122
2
Personal Guarantees
124
1
Credit Bureaus
125
1
Insurance
126
6
Liability Insurance
127
1
Key Person Insurance
128
1
Disability Insurance
128
1
Fire Insurance
129
1
Automobile Insurance
130
1
Worker's Compensation
130
1
Business Interruption Insurance
130
1
Credit Insurance
130
1
Burglary/Robbery/Theft Insurance
130
1
Rent Insurance
131
1
Disability Insurance
131
1
CHECKLIST #10: Insurance Coverage
131
1
CHECKLIST #11: Insurance Plan
132
1
Summary
132
1
References
133
4
CHAPTER 12 HIRING AND WORKING WITH EMPLOYEES Real Cost of an Employee
137
18
Hiring
138
2
Employee Policies
140
1
Employer Responsibilities
141
2
Unemployment Taxes
143
1
Alternatives To Hiring Employees
144
3
Leasing Employees
147
1
Working with Employees
147
3
CHECKLIST #12: Working with Employees
148
2
Summary
150
1
References
150
5
CHAPTER 13 GET TECHNOLOGY SMART
155
26
Introduction To Computers
155
2
Selecting A Computer
157
1
Glossary of Computer Jargon
158
4
Software
162
5
Suggested "Starter" System
167
1
Purchasing your Computer
168
1
CHECKLIST #13: Purchasing by Mail
169
1
Purchasing your Printer
169
2
CHECKLIST #14: Purchasing your Printer
170
1
Computer Operations
171
1
Regular Maintenance
172
1
Backing up Data
172
3
Computer Security
175
1
Training
176
1
CHECKLIST #15: Computer Operations
176
1
FAX Machines (Facsimile)
177
1
CHECKLIST #16: Purchasing your FAX Machine
178
1
Copiers
178
1
Summary
179
1
References
180
1
CHAPTER 14 THE INTERNET
181
12
Introduction
181
1
What is the Internet?
182
1
Internet Specifics
183
2
Why is the Internet Important?
185
1
How to get Started
186
7
Getting Connected
187
2
Equipment Required
189
1
Learn to use the Net
190
1
Create a Presence on the Net
190
3
CHAPTER 15 LEARN TO COMMUNICATE
193
10
Writing
193
4
Writing Guidelines
194
3
CHECKLIST #18: Writing Guidelines
197
1
Speaking
197
3
CHECKLIST #19: Speaking Guidelines
198
2
Summary
200
1
References
200
3
CHAPTER 16 DAY TO DAY OPERATIONS
203
12
Saving Money
204
4
CHECKLIST #20: Saving Money
204
4
Selling your Product or Service
208
1
CHECKLIST #21: Selling your Product or Service
208
1
Selling Yourself
209
3
CHECKLIST #22: Selling Yourself
209
3
Telephone Usage
212
1
CHECKLIST #23: Telephone Usage
212
1
Summary
213
2
CHAPTER 17 CONCLUSION
215
4
CHECKLIST #24: Summary Pointers
216
3
APPENDIX I - GENERAL REFERENCE
219
16
APPENDIX II - CHECKLIST INDEX
235
2
APPENDIX III - HOME BASED BUSINESSES
237
4
APPENDIX IV - INTERNET INFORMATION
241
10
APPENDIX V - MERCHANT CARD ACCOUNTS
251
8
APPENDIX VI - GLOSSARY
259
10
APPENDIX VII - STATE SPECIFIC INFORMATION
269
20
APPENDIX VIII - DOING BUSINESS WITH THE U.S.GOVERNMENT
289
6
GENERAL INDEX
295