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Tables of Contents for Ed Marketing
Chapter/Section Title
Page #
Page Count
Acknowledgments
vii
Foreword
ix
Introduction
1
4
The Stage Is Set for a New Way of Thinking: EdMarketing
5
16
Education Has Customers, Too
21
22
Doing Your Demographic Homework
43
12
Developing Information Bases for Smart Schools
55
14
Image Matters (Whether We Like It or Not)
69
10
Your Public School Database Is a Marketing Gold Mine
79
10
Using Program Evaluation as a Marketing Tool
89
12
Getting Your Message to the Public Through Marketing Communications
101
28
Marketing Communications Strategies
129
22
Passing a School Referendum: A Savvy Mix of Politics and Marketing
151
24
Putting EdMarketing to Work in Smart Schools
175
6
Appendix Marketing and Campaign Communications Tools
181
8
References and Resources
189
10
About the Authors
199