search for books and compare prices
Tables of Contents for Managing New Product Development and Innovation
Chapter/Section Title
Page #
Page Count
List of Figures
vii
List of Tables
x
Introduction: A Feature-Based Approach to Innovation
xiii
PART I: TOOLS FOR DECISIONS
Improving Existing Products: Optimal Incremental Innovation
3
19
Creating New Products: Optimal Radical Innovation
22
17
Innovation Investment as Doors to the Future: A Real Options Approach
39
15
Interpreting the Sources of Market Value: A Hedonic Price Approach
54
25
Estimating the Value of Brand Names: A Data Envelopment Analysis Approach
79
34
PART II: LINKING INNOVATION AND PERFORMANCE
The Relation between Perceived Innovation and Profitability: An Empirical Study of Israel's Largest Firms
113
20
Total Factor Productivity as a Performance Benchmark for Firms: Theory and Evidence
133
16
Innovation Benchmarking in the Telecom Industry
149
21
Relation between Scientific and Technological Excellence and Export Performance: Evidence for EU Countries
170
20
Linking Technological Excellence and Export Sales in Israel and the European Union: A Data Envelopment Approach
190
31
PART III: QUANTIFYING INNOVATION IN SELECTED MARKETS
Biodiagnostic Kits: Assessment and Comparison
221
22
Sensor Technology: A Static Assessment
243
21
Sensor Technology: A Dynamic Assessment
264
15
Twelve Product Groups: Complexity and Diversity
279
22
An Internet Software Product: Integrating Marketing and R&D
301
14
Conclusion: How to Build a Successful Business Model
315
24
References
339
14
Subject Index
353