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Tables of Contents for Diagnostic Testing and Imaging
Chapter/Section Title
Page #
Page Count
vii
ix
Preface
xi
Acknowledgments
xiii
Preventive Health Care and the Role of Diagnostic Testing
1
8
Factors That Affect Your Business
1
2
Preventive Health Care Is the Key
3
2
Opportunities and Advantages of Diagnostic Testing
5
4
The Starting Point
9
10
What Is a Profit Center?
9
1
Using the Profit Center Model
10
9
Creating a Business Plan
19
12
Develop a Mission and Goals
20
1
Analyze the Market
21
4
Outline Objectives
25
2
Develop Strategies for Implementing the Plan
27
1
Create an Action Plan
28
2
Monitor Your Results
30
1
Education and Enlightenment
31
8
Education Sources
31
3
Staff Training--A Stepping Stone to Success
34
5
Designing and Equipping the Diagnostic Laboratory
39
22
The Role of the Veterinary Technician
41
1
The In-House Diagnostic Laboratory
41
1
The Physical Plant-The Laboratory Area
41
5
Blood Chemistry Analyzers and Automated Cell Counters
46
2
Hematology Analyzers
48
2
Quality Control
50
3
Supplies and Reagents
53
3
The Outside Reference Laboratory
56
5
Designing and Equipping the Radiology Suite
61
10
The Radiology Room
61
2
The Darkroom
63
1
The Veterinary Diagnostic X-Ray Machine
64
2
Additional Equipment and Supplies
66
1
X-Ray Film Processing
67
1
Diagnostic Ultrasonography
68
3
The Paperwork--Keeping Records and Setting Fees
71
18
Designing Your Records
71
10
Pricing Strategies
81
4
Creating a Diagnostic Fee Schedule Using Value-Based Fees
85
4
Marketing Your Diagnostic Services
89
12
The Veterinary Team
90
1
Tools for Interactive Marketing--During the Office Visit
91
5
Tools for External Marketing--Between Client Visits
96
1
Tools for External Marketing--To Attract New Clients
97
4
Putting It All Together
101
16
Perform the Service
101
5
Seek Feedback
106
1
Monitor Results
107
4
The Big Picture
111
1
The Big Question
112
1
The Final Step
113
2
Fine-Tune the Action Plan
115
2
Appendix A Sample Business Plan
117
4
Appendix B Related Reading Material
121
4
Appendix C Diagnostic-Related Equipment Manufacturers, Vendors, and Suppliers
125
6
Index
131