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Tables of Contents for Dentistry
Chapter/Section Title
Page #
Page Count
Figures
vii
 
Tables
viii
 
Preface
ix
 
Acknowledgments
xi
 
Reasons You Should Offer Expanded Dental Services
1
6
Introduction
1
1
Factors That Affect Your Business
1
1
The Importance of the Human--Companion Animal Bond
2
1
Preventive Health Care Is the Key
3
2
Why Is Dentistry Important?
5
1
The Objective of This Guidebook
6
1
The Starting Point
7
8
What Is a Profit Center?
7
1
Using the Profit Center Model
8
7
Create a Marketing Plan
15
10
Step 1: Develop a Mission and Goals
16
1
Step 2: Perform a Market Analysis
17
3
Step 3: Establish Objectives
20
2
Step 4: Create Strategies
22
1
Step 5: Develop an Action Plan
22
1
Step 6: Monitor Results
23
2
Education and Enlightenment
25
6
Dental Education
25
4
Staff Training: A Stepping Stone to Success
29
2
Designing and Equipping Your Dental Suite
31
26
Golden Nuggets from the Experts
32
2
The Physical Plant
34
11
Dental Equipment and Supplies
45
8
Ergonomics
53
2
Worker Safety
55
2
The Paperwork: Keeping Dental Records and Setting Your Fees
57
16
Designing Your Dental Records
57
7
Setting Your Dental Fees
64
2
Creating a Dental Fee Schedule
66
7
Marketing Your Dental Services
73
10
The Veterinary Dental Team
74
1
Tools for Interactive Marketing During the Office Visit
75
4
Tools for External Marketing Between Client Visits
79
3
Tools for External Marketing to Attract New Clients
82
1
Putting It All Together
83
12
Perform the Service
83
2
Feedback
85
2
Monitor Results
87
4
The Big Picture
91
2
The Final Step
93
2
Appendix A Sample Marketing Plan
95
4
Appendix B American Veterinary Dental College Suggested Reading Material
99
2
Appendix C Dental Manufacturers and Distributors List
101
12
Index
113