search for books and compare prices
Tables of Contents for Texts on Type
Chapter/Section Title
Page #
Page Count
Foreword
v
Steven Heller
Introduction
vii
Philip B. Meggs
Aesthetics: On Form and Expression
Found Poetry: The Dude Typographers
2
4
Alastair Johnston
Old and New Fashions in Typography
6
10
Talbot Baines Reed
Art in Type Design
16
3
Frederic W. Goudy
The Modern Type Family
19
2
Charles Brodie
An Existential Guide to Type
21
13
Karrie Jacobs
Criticism: Type as Discourse
A Plea for Authentic Type Design
34
2
Hermann Zapf
The Obscene Typography Machine
36
3
Philip B. Meggs
Type Is Dead: Long Live Type
39
3
Matthew Butterick
Designing Hate
42
3
Steven Heller
A Post-Mortem on Deconstruction?
45
3
Ellen Lupton
Rumors of the Death of Typography Have Been Greatly Exaggerated
48
3
Peter Fraterdeus
American Gothic
51
3
Rick Poynor
Anatomy: Understanding Typefaces
Adobe Garamond
54
11
Jerry Kelly
Modern Style with a Human Face
65
3
John D. Berry
Mrs. Eaves
68
2
Zuzana Licko
An Examination of Egyptians
70
7
Ruari McLean
Lead Soldiers
77
5
Paul Shaw
Futura
82
6
Alexander Nesbitt
Univers: A New Sans Serif Type by Adrian Frutiger
88
2
Emil Ruder
Sideshows in the Evolution of the Alphabet
90
3
Jerry Kelly
The Space Between the Letters
93
7
Moira Cullen
Movement: Defining Modernism
From De Stijl to a New Typography
100
8
Kees Broos
The New Typography
108
2
Laszlo Moholy-Nagy
on typography
110
5
Herbert Bayer
The Principles of the New Typography
115
14
Jan Tschichold
The Bauhaus Tradition and the New Typography
129
10
L. Sandusky
The Consistency of Jan Tschichold
139
4
Jerry Kelly
The Cult of Lower Case
143
3
Douglas C. McMurtrie
The Philosophy of Modernism in Typography
146
3
Douglas C. McMurtrie
Why Go Modern
149
5
Frederic W. Goudy
The Good Old Neue Typografie
154
2
Paul Rand
Typographical Warfare
156
3
Otl Aicher
Zombie Modernism
159
11
Mr. Keedy
Practice: How Type Works
First Principles of Typography
170
8
Stanley Morison
Is the Abolishment of Justification Desirable? Anonymous
178
4
Typographic Heresies
182
1
Eugene M. Ettenberg
Typographical Topography
183
10
Stefan Themerson
On the Choice of Typeface
193
5
Beatrice Warde
Grid and Design Philosophy
198
3
Josef Muller-Brockmann
On Classifying Type
201
9
Jonathan Hoefler
Type Is To Read
210
5
William Golden
Typography---``The Eye Is a Creature of Habit''
215
3
David Ogilvy
Reflections: Type and Passion
I Am Type
218
1
Frederic W. Goudy
I Am Type! Revisited
219
2
Philip B. Meggs
The Dog of Alcibiades
221
2
M. F. Agha
The Trouble with Type
223
5
Rudy VanderLans
Experiments in Type Design
228
7
Tobias Frere-Jones
Electronic Typography
235
4
Jessica Helfand
A Face by Any Other Name Is Still My Face: A Tale of Type Piracy
239
18
David Pankow
Bad Credit
257
3
Zuzana Licko
Rudy VanderLans
The Land of Dancing Serifs
260
3
Peter Hall
The Authors
263
5
Acknowledgments
268
1
Index
269