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Tables of Contents for What's the Big Idea
Chapter/Section Title
Page #
Page Count
Preface
vii
Winning with Ideas
1
20
How Business Ideas Are Linked to Business Success
The Idea Practitioners
21
28
Who Introduces Ideas to Organizations?
Ideas at Work
49
20
It's the Content That Counts
The Guide to Gurus
69
28
Where Good Management Ideas Come From
Market Savvy
97
26
How Ideas Interact with Markets
Will It Fit?
123
32
Find Ideas That Fit Your Organization . . . Then Sell Them
The Reengineering Tsunami
155
24
A Case Story of an Idea That Became a Tidal Wave
Knowledge Management
179
16
A Case Story of a ``P Cycle'' Movement
Idea-Based Leadership
195
20
How Can Your Organization Lead with Ideas?
Appendix A A Select Survey of Business and Management Ideas
215
2
Appendix B The Idea Practitioners
217
2
Appendix C The Top Two Hundred Business Gurus
219
4
Notes
223
8
Index
231
10
About the Authors
241