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Tables of Contents for Attention Economy
Chapter/Section Title
Page #
Page Count
Preface
vii
 
A New Perspective on Business
Welcome to the Attention Economy
x
 
Attention, the Story so Far
What Attention Is and Isn't
16
18
Doing a Number on You
The Measurement of Attention
34
20
From Amoebas to Apes
The Psychobiology of Attention
54
18
Luddites Beware
Attention Technologies
72
20
The Hidden Persuaders
Lessons from the Attention Industries
92
20
Eyeballs and Cyber Malls
E-Commerce and Attention
112
22
Command Performance
Leadership and Attention
134
18
Focused Choices and Global Resources
Strategy and Attention
152
18
Off the Org Chart
Organizational Structure and Attention
170
18
``You've Got (Lots and Lots of) Mail''
Managing Information, Knowledge, and Attention
188
16
From Myopia to Utopia
The Future of the Attention Economy
204
19
Notes
223
8
Index
231
24
About the Authors
255