search for books and compare prices
Tables of Contents for A Practical Guide to Crm
Chapter/Section Title
Page #
Page Count
Acknowledgments
Preface
Section I: Determining the Need for CRM
What is CRM?
001
12
A Different Corporate Culture
002
4
003
2
005
1
The Internet's Influence
006
1
CRM Architecture
006
2
The One-to-One Philosophy
008
3
In Summary
011
2
The Evaluation Process
013
10
The CRM Team
013
1
Determine the Objective(s)
014
1
Perform a Needs Analysis
015
2
016
1