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Tables of Contents for Global Firms and Emerging Markets in an Age of Anxiety
Chapter/Section Title
Page #
Page Count
Illustrations
vii
 
Preface
xi
 
PART I EMERGING CHALLENGES
1
102
Chapter 1 On Multinationals after 1989
3
10
S. Benjamin Prasad
Chapter 2 The Bald Eagle Cannot Find Its Way in the Rain Forest
13
24
Alvaro Cuervo-Cazurra and C. Annique Un
Chapter 3 Challenges for the European Auto Multinationals
37
24
Heike Proff
Chapter 4 Multinationals and Technology Development in Latin America and East Asia
61
22
Andrés López and Marcela Miozzo
Chapter 5 Supranational Rules on Strategy Context: Embraer and Brazil's Aerospace Program
83
20
Thomas C. Lawton and Steven M. McGuire
PART II CHANGING CONTEXTS
103
122
Chapter 6 Initial Trust of Joint Venture Partners in Emerging Nations
105
16
Kwong Chan, W. Harvey Hegarty, and Stewart R. Miller
Chapter 7 Family Conglomerates: Key Features Relevant to Multinationals
121
26
Destan Kandemir, Daekwan Kim, and S. Tamer Cavusgil
Chapter 8 International Joint Venture Control: An Integrated Framework
147
24
Yan Zhang and Haiyang Li
Chapter 9 An Analysis of Joint Venture Activities in Southeast Asia
171
24
Daniel C. Indro and Malika Richards
Chapter 10 National Culture in China and Multinationals' Performance
195
12
Ji Li
Chapter 11 Entering Emerging Markets: Ignorance and Discovery
207
18
Jan Johanson and Martin Johanson
PART III PROSPECTS FOR GLOBAL FIRMS
225
80
Chapter 12 Strategies of Multinationals in Contemporary China
227
24
Peter Enderwick
Chapter 13 Rethinking MNE-Emerging Market Relationships: Some Insights from East Asia
251
16
Mo Yamin and Pervez N. Ghauri
Chapter 14 Institutions and Market Reforms: A Logical Guide for MNE Investments
267
18
Ram Mudambi and Pietro Navarra
Chapter 15 On Economic Liberalization in India
285
20
Rose M. Prasad
PART IV LOOKING TOWARD 2010
305
6
Chapter 16 A Look Ahead: Multinational Enterprises and Emerging Markets
307
4
Pervez N. Ghauri
Selected Bibliography
311
2
Index
313
4
About the Editors and Contributors
317