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Tables of Contents for Ethics and Manipulation in Advertising
Chapter/Section Title
Page #
Page Count
Preface
vii
Chapter 1 The Indictment of Manipulative Advertising
1
40
Chapter 2 Utilitarian Arguments
41
36
Chapter 3 Three Other Ethical Criticisms
77
30
Chapter 4 Manipulative Advertising and Consumer Choice
107
36
Chapter 5 Advertising and the Propensity to Consume
143
30
Chapter 6 The Failure of the Critics' Vision
173
24
Selected Bibliography
197
8
Index
205