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Tables of Contents for The Consumer Society Reader
Chapter/Section Title
Page #
Page Count
Acknowledgments
vi
Introduction
vii
Douglas B. Holt
Juliet B. Schor
Part One The Consumer Society Critique
The Culture Industry: Enlightenment as Mass Deception
3
17
Theodor W.
Adorno Max Horkheimer
The Dependence Effect
20
6
John Kenneth Galbraith
The Sexual Sell
26
21
Betty Friedan
Images Without Bottom
47
10
Stuart Ewen
Part Two The Social Organization of Symbols
The Ideological Genesis of Needs
57
24
Jean Baudrillard
Advertising in the Age of Accelerated Meaning
81
18
Robert Goldman
Stephen Papson
Hunger as Ideology
99
18
Susan Bordo
Part Three Consumption and Lived Experience
Object as Image: The Italian Scooter Cycle
117
38
Dick Hebdige
Touching Greatness: The Central Midwest Barry Manilow Fan Club
155
14
Thomas C. O'Guinn
The Act of Reading the Romance: Escape and Instruction
169
18
Janice A. Radway
Part Four Consumption and Social Inequality
Conspicuous Consumption
187
18
Thorstein Veblen
The Aesthetic Sense as the Sense of Distinction
205
7
Pierre Bourdieu
Does Cultural Capital Structure American Consumption?
212
41
Douglas B. Holt
False Connections
253
6
Alex Kotlowitz
Toy Theory: Black Barbie and the Deep Play of Difference
259
22
Ann DuCille
Part Five The Liberatory Dimensions of Consumer Society
Two Cheers for Materialism
281
10
James Twitchell
Feminism and Fashion
291
15
Elizabeth Wilson
Shopping for Pleasure: Malls, Power, and Resistance
306
25
John Fiske
Part Six The Tendency of Capitalism to Commodify
The Fetishism of the Commodity and Its Secret
331
12
Karl Marx
Eating the Other: Desire and Resistance
343
17
Bell Hooks
The Coolhunt
360
15
Malcolm Gladwell
Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society
375
22
Thomas C. Frank
Part Seven New Critiques of Consumer Society
Voluntary Simplicity and the New Global Challenge
397
17
Duane Elgin
Culture Jamming
414
19
Kalle Lasn
A New Kind of Rag Trade?
433
13
Angela McRobbie
Towards a New Politics of Consumption
446
17
Juliet B. Schor
Why Consumption Matters
463
25
Betsy Taylor
Dave Tilford
Ecology and New Work: Excess Consumption and the Job System
488
15
Frithjof Bergmann
Permissions
503
1
About the Editors
504