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Tables of Contents for Fundraising for Nonprofit Groups
Chapter/Section Title
Page #
Page Count
Introduction
xiii
 
The Mission
xiii
 
Who This Book is For
xiv
 
What This Book Can (and Can't) Do For You
xiv
 
The Fundraiser
1
6
The Fundraiser's Role
1
2
Hiring a Fundraiser
3
1
Firing a Fundraising Staffer
4
3
The head in the sand
4
1
How not to fire someone
4
1
Pointers for terminating employment
5
2
Organizing for Effective Fundraising
7
14
Are Volunteer Organizations Different?
7
3
Volunteer labor
8
1
Funding
9
1
Values
10
1
Volunteer leadership
10
1
Incorporation and Charitable Registration
10
3
Establishing an Effective Board of Directors
13
5
Who should be on the board?
13
2
Recruiting board members
15
1
Responsibilities of the board
16
1
Board development
17
1
Committees and work teams
18
1
Managing Growth
18
1
Networking
19
2
Fundraising Tools
21
45
Presenting Your Organization in Words and Images
21
6
Content and audience
22
1
Writing
23
1
Design
24
3
Key Documents
27
28
The objectives sheet
27
3
The annual report
30
23
The funding proposal
53
2
The Thank-You Letter and Phone Call
55
6
Presenting Your Organization on the Internet
61
5
Using a Web site to communicate
61
5
Types of Funding
66
8
Core Funding versus Project Funding
66
1
Seed Funding
67
1
Capital Projects
68
2
Deficit Funding
70
1
Sole-Source Funding
70
4
Developing a Fundraising Strategy
74
24
Strategy Is the Key to Success
74
1
Fundraising Strategy Matrix
75
3
Fundraising choices
75
1
Evaluation
76
2
Using the Matrix
78
1
Fundraising Strategy Think Tank
78
1
Corporate Fundraising Strategy
78
12
Brainstorming
81
1
Beyond brainstorming: Researching the corporate sector
82
3
Deciding which corporations to approach and what to ask them for
85
5
Foundations Fundraising Strategy
90
3
Government Fundraising Strategy
93
1
Service Clubs
94
1
Employee Charitable Funds
94
1
The United Way
94
1
Religious Groups
95
1
Unions
95
1
Joining Forces: What Have We Got to Lose?
95
3
How to Approach Funders
98
7
Attitude
98
1
Setting Up a Meeting
98
2
Through the front door
98
2
The regular route
100
1
The Meeting
100
3
Before the meeting
100
1
At the meeting
101
1
After the meeting
101
1
Back at the office
102
1
What To Do When a Check Arrives
103
1
What To Do When They Say No
103
1
The Old Buddy Route
104
1
Fundraising in Smaller Communities
105
18
Approaching Individuals
105
2
Training for Face-To-Face Fundraising
107
8
Introduction
107
1
Methods of solicitation
107
1
Dealing with fear
108
1
Three steps to approaching donors
108
6
Playing the role
114
1
Action
115
1
Follow-up
115
1
Approaching Local Major Industry
115
1
Approaching Local Small Business
116
1
Organizing Special Events
117
6
Be clear about your goal
117
1
Make sure you have enough people
117
1
Plan your finances carefully
117
1
Keep costs low
118
1
Hold several money-making activities at the same event
118
1
Pay attention to timing
118
1
Types of events
118
5
Direct Mail
123
14
Strategy
123
1
The Mailing List
124
4
The Package
128
3
Exterior envelope
128
1
The reply envelope
129
1
The reply card
129
1
The letter
130
1
Other background material
131
1
Cost-Benefit Analysis
131
5
Summary
136
1
Telephone Fundraising and Door-to-Door Canvassing
137
10
Telephone Fundraising
137
7
When does telephone fundraising work?
137
1
The dangers of bad telephone fundraising
138
1
How a telephone campaign can benefit your organization
139
2
How much could you raise?
141
1
How to get donors' phone numbers (and e-mail addresses)
141
1
How to approach donors
142
1
How to choose and manage your callers
142
2
Following through on pledges
144
1
Donors who give
144
1
People who say no
144
1
Door-to-Door Campaigns
144
2
Organizing a door-to-door campaign
145
1
Volunteers or paid canvassers?
145
1
Follow-up after a door-to-door campaign
145
1
Assess a campaign's effectiveness
146
1
Fundraising on the Internet
147
9
Should We Take the Plunge?
147
1
E-mail
148
2
An introduction to e-mail
148
1
How can we use e-mail to improve our efficiency and effectiveness?
148
2
Fundraising
150
2
Avoid spam
151
1
Credit-card fraud, security, and privacy
151
1
Web Sites
152
2
Using the Web site to raise money
152
1
More sophisticated Web site fundraising campaigns
152
1
Web site security and privacy
153
1
Surfing the Net: Research and Discussions
154
1
Online Fundraising Discussions
155
1
Free Gifts and Product Sales
156
3
Gifts That Keep on Giving: An Introduction to Planned Giving
159
5
What is planned giving?
159
1
Bequests: The Simplest Form of Planned Giving
160
1
Other Methods of Planned Giving
160
1
Living annuities
160
1
Life insurance
161
1
Memorial and celebration giving
161
1
Setting up a Planned-Giving Program
161
1
The Ethics of Planned Giving
162
1
Practical Considerations
163
1
For More Information
163
1
How to Keep the Money Coming
164
9
Keep Your Donors Informed
164
1
Send news about all your work
165
1
Projects
165
1
Record-Keeping
165
1
Approaches in the works log
166
1
Donor card file
166
1
Correspondence files
166
1
Monthly Donors, Credit Cards, and Electronic Funds Transfer
166
6
Monthly-giving system
166
3
Credit cards
169
1
How to get started
169
1
Set the example
170
1
Ask often
170
1
Expand to pre-authorized checking
171
1
Explore payroll deduction plans
171
1
Encourage Additional Donations
172
1
Upgrade Donors
172
1
Fundraising Consultants
173
4
When to Consider a Consultant
173
1
Selecting a Consultant
173
2
Getting Value For Your Consulting Dollar
175
1
Conclusion
176
1
Volunteers
177
12
Fighting Resistance
177
1
Volunteer Roles
178
1
Understanding Volunteers' Motives
178
1
Finding Volunteers
179
1
Recruitment and Orientation
180
4
Training, Promotion, and Appreciation
184
1
Retirement and Succession
185
1
The Volunteer as Fundraiser
186
1
Managing Staff/Volunteer Relationships
186
2
Conclusion
188
1
Strategies for Survival
189
4
Be Self-Sufficient
189
1
Build Up Your Organization
189
1
Encourage Diversity
189
1
Manage Conflict
190
1
Ensure Quality
190
1
Continue Learning
190
1
Conclusion
190
3
Afterword
193
2
Appendix
195