search for books and compare prices
Tables of Contents for The New Farmer's Market
Chapter/Section Title
Page #
Page Count
Part I: Selling At The Market
Portrait of a Farmer
1
4
Getting Ready for Market
5
28
Do Farmers' Markets Fit Into Your Marketing Plan?
5
4
Checking Out the Markets
9
3
Choosing Crops & Products for Farmers' Markets
12
9
Business Incubator
21
4
The Quality Harvest
25
5
Preparing for Market
30
3
Running Your Farmers' Market Business
33
10
Keeping Records
33
2
Staffing the Booth
35
2
Setting Prices
37
3
Pricing Techniques
40
3
Your Farmers' Market Retail Storefront
43
9
Building the Store
43
2
Sales Floor
45
2
Logistics
47
5
Display
52
8
Vertical Displays
53
2
Display Fixtures
55
5
Merchandising
60
16
Appealing to the Senses
60
4
Abundance
64
1
Packaging
65
4
Say It With Signs
69
7
Sales & Promotion
76
15
It's a People Business
76
2
Improving Your Service
78
10
Promotion
88
3
Part II: Starting, Managing & Promoting The Market
Portrait of a Market
91
7
History of the Market
91
2
Becoming a Cornerstone of the Community
93
3
Challenges & Opportunities
96
2
Starting a Market
98
28
Why Start a Farmer's Market?
98
3
Attracting Farmers
101
5
Location
106
4
Timing
110
4
Organizer & Market Manager
114
1
Market Sponsorship
114
7
Budget
121
5
Managing the Market
126
24
Day-to-Day Concerns
126
6
Management Issues
132
18
Promoting the Market
150
46
Market Excellence
150
3
Market Demographics
153
2
Advertising
155
8
Publicity
163
10
Special Events
173
1
Tastings
174
7
Educational Events
181
1
Children's Events
182
1
Special Promotions
182
6
Fundraisers
188
2
Community Involvement
190
6
Part III: The New Farmers' Market
Embracing the Community
196
20
Educating the Public About Local Agriculture and Farmers' Market
196
12
Social Concerns
208
5
Community Outreach
213
3
Expanding the Vision
216
21
Farmers' Market Websites
217
4
Friends of the Market
221
1
Network of Farmers' Markets
222
2
The Farmers' Market Forum: Issues for Internal Discussion
224
4
The Farmers' Market Forum: Issues for Public Discussion
228
6
New Relationships with Hope
234
3
Appendix 1 How Much Insurance Do You Need?
237
3
Appendix 2 An Oregon Farmers' Market Study
240
1
Appendix 3 Customer Surveys and Public Opinion
241
3
Appendix 4 Are Farmers' Markets Profitable?
244
2
Appendix 5 Benefits of Farmers Markets for Farmers, Consumers & Communities
246
4
Bibliography
250
1
Resources
251