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Tables of Contents for The Business Plan
Chapter/Section Title
Page #
Page Count
Contents
iii
Acknowledgements
v
About the Author
vi
Preface
vii
Introduction
1
1
How High Can You Jump?
1
1
The Uses of a Business Plan
1
3
Who Should Write the Plan?
4
1
Writing One That Works
5
4
The Modular Approach
9
94
A Word on Format
9
2
Suggestions on How to Proceed
11
2
The Executive Summary
13
8
The Table of Contents
21
4
The Company and the Industry
25
6
Product and Related Services
31
6
Technology: Research and Development
37
6
Market Analysis
43
8
Competitive Analysis
51
4
Marketing Strategy
55
6
Manufacturing/Process/Operations
61
8
Management and Ownership
69
6
Administration, Organization and Personnel
75
6
Milestones, Schedule and Strategic Planning
81
4
The Critical Risks and Problems
85
4
Financial Data and Projections
89
14
The Finishing Touches
103
28
Appendices
Appendix A: Supporting Documentation
109
10
Appendix B: Financial Projections
119
12
Glossary
131
8
References
139