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Tables of Contents for Business Mastery 3
Chapter/Section Title
Page #
Page Count
Preface
1 Initial Considerations
1
12
Exploration
1
4
Self-Employment
5
3
Clearing
8
2
Scope
10
3
2 Life Planning
13
16
Goal Setting
13
8
Strategic Planning
21
3
Follow-Through
24
5
3 Success Strategies
29
20
Self-Management
29
1
Barriers to Success
30
3
Time Management Principles
33
5
Tracking
38
3
The Art of Risk Taking
41
2
Motivation
43
2
Balance
45
4
4 Conscious Business
49
18
Are You Open For Business?
49
2
Social Responsibility
51
5
Goodwill
56
1
Professionalism
57
2
Image
59
3
Ethics
62
5
5 Business Start-Up
67
36
Overview
67
1
Initial Research
68
1
Financing
69
1
Buying a Practice
70
4
Legal Structure
74
4
Business Name
78
1
Location
79
16
Licenses and Permits
95
1
Insurance Coverage
96
1
Setting Your Fees
97
6
6 Business Management
103
74
Overview
103
1
Choosing Advisors
104
1
Policies and Procedures
105
2
Embracing Technology
107
12
Insurance Reimbursement
119
17
Hiring Help
136
18
Private Practice Issues
154
3
Group Practice Issues
157
6
Clinic Issues
163
4
Spa and Salon Issues
167
6
Job Interviews
173
4
7 Financial Management
177
40
Bookkeeping
177
11
Federal Taxes
188
2
Work Smarter with Barter
190
5
Recession-Proof Your Practice
195
5
Inventory Control
200
1
Selling a Practice
201
9
Retirement Planning
210
2
The Canadian Supplement
212
5
8 Therapeutic Communications
217
46
Communication Fundamentals
217
4
Client Interaction Policies
221
6
Telephones: The Client Connection
227
4
Client Files
231
2
The Ultimate Interview
233
6
Beyond Customer Service
239
5
Client Retention
244
8
Referrals
252
3
Building Professional Alliances
255
8
9 Marketing
263
106
Marketing Principles
263
3
Marketing Plan Outline
266
1
Marketing Plan Overview
267
1
Positioning
267
4
Targeting Markets
271
10
Assessment
281
1
Strategic Action Plans
282
1
Marketing Techniques Primer
283
3
Promotion
286
34
Advertising
320
13
Publicity
333
15
Community Relations
348
1
Cooperative Marketing
349
3
Companies That Market for You
352
2
Choosing a Graphic Artist
354
3
Marketing Ideas from A to Z
357
10
Marketing Schedule
367
2
10 The Business Plan
369
9
Introduction
369
1
Business Plan Outline
370
5
Supplement
375
3
Appendix A
378
33
Wheel of Life
378
1
High Priority Activities
379
1
Daily Plan
380
1
Time Tracking Sheet
381
1
Strategic Planning
382
3
Contact/Referral Records
385
1
Business Mileage Sheet
386
1
Bank Reconciliation Form
387
1
Opening Balance Sheet
388
1
Start-Up Costs Worksheet
389
1
Business Income & Expense Forecast
390
1
Monthly Business Expense Worksheet
391
1
Monthly Personal Budget Worksheet
392
1
Cash Flow Forecast
393
1
Weekly Income Ledger Sheet
394
1
Monthly Disbursement Ledger Sheet
395
1
Business Expenses Summary Sheet
396
1
Client Status Report
397
1
Client Health Information Sheet
398
2
Client Intake Form
400
2
Health History
402
1
Client Treatment Plan
403
1
Client Session Notes
404
2
Sign-In Sheet
406
1
New Client Checklist
407
1
Insurance Pre-Approval Form
408
1
Financial Agreement
409
1
Massage Therapy Informed Consent
410
1
Appendix B
411
A Barrier-Free Practice
411
5
Business Organizations
416
1
Independent Living Resources
417
1
Professional Associations
418
5
IRS and SBA Publications
423
Index
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