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Tables of Contents for Winners, Losers & Microsoft
Chapter/Section Title
Page #
Page Count
Foreword
ix
 
Jack Hirshleifer
Acknowledgments
xiii
 
I The Paradigm
1
46
Networked World
3
16
The Fable of the Keys
19
28
II The Theory
47
70
Theories of Path Dependence
49
18
Network Markets: Pitfalls and Fixes
67
20
Networks and Standards
87
30
III The Real World
117
156
Beta, Macintosh, and Other Fabulous Tales
119
16
Using Software Markets to Test These Theories
135
28
Major Markets---Spreadsheets and Word Processors
163
38
Other Software Markets
201
34
The Moral
235
38
Appendix
Networks, Antitrust Economics, and the Case Against Microsoft
245
28
Bibliography
273
6
Index
279
9
About the Authors
288