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Tables of Contents for Restaurant Promotion and Publicity
Chapter/Section Title
Page #
Page Count
Introduction
The Power of the Press
Holiday Headlines to Heighten Your Success
9
3
Seven Secrets to Marketing to the Mind-Set of the Media
12
2
Cashing In on Community Contributions
14
2
Prize Packages Worthy of the Press
16
2
Finding, Courting and Playing the Press
18
1
Two Ways to Make Sure the Media Bias Is on Your Side
19
1
Season Finale Showcase
20
2
Inviting the Press to Be a Part of Your Publicity
22
1
In-House Promos
23
1
Professionalizing Your Publicity with Striking Logos
24
3
Promotional Basics Your Business Can't Live Without
Promotional Staples
27
1
Cultivating Camaraderie with a ``Cocktail Hour'' Campaign
28
1
Meeting Their Question with an Answer
29
2
Building Your Business with Balloons
31
1
Driving `Em Back Again and Again
32
1
Have Hotels Promote Your Restaurant
33
1
Going After Groups
34
2
Music Makes the World Go Round
36
1
Daily Specials that Sparkle with Delight
37
1
Catering to Kids
38
2
Fascination with Freebies
40
1
Business Card Brouhaha
41
2
Paperwork Packages to Promote Your Restaurant
43
1
Cross-Promotional Possibilities
44
2
Turn Your Restaurant into Tourist Central
46
2
Promoting Your Place of Business Online
48
2
Marketing Mechanics That Work!
50
3
Daring Publicity Stunts To Jump-Start Your Business
How Daring?
53
1
Declare War on Your Competitors
54
2
Wacky, Off-the-Wall Promos
56
1
Hold a Kissing Contest
57
1
Eat Like a Cow - Don't Look Like One Promo
58
2
Radical Reader Awards
60
1
Let Your Customers In on Your Secret Recipes
61
1
Position Yourself As a Promotion
62
1
Turn Hollywood
63
1
Play Games with Your Customers
64
1
Have a Pajama Party
65
1
Hold Your Own World Series
66
1
Dance the Night Away
67
2
Pampering Promotions to Pack `EM IN
Show Your Customers That You Really Care about Their Comfort
69
1
Give the Kids Their Own Dining Area
70
1
Monthly Spa Extravaganza
71
2
Pay Back Those Who Always Give to the Community
73
1
Notice New Residents
73
1
Create a Couple-Friendly Promotion
74
2
Beautiful Baby Bash
76
1
Harnessing High School Bands
77
1
Men Need Extra Attention Too
78
1
The Birthday Club
79
1
Let the Losers Win for a Change
80
1
Spoil the Seniors
81
1
Company Promotions to Cheer About
81
1
Extra-Speical-Touch Promos
82
2
Closed-to-the-Public Special-Event Nights
84
3
Word-of-Mouth Promotions to Make Your Sales Sparkle
Customer Satisfaction - Unexpected Gestures Guests Will Talk About
87
2
Cash In on Church Organizations
89
1
Something for Nothing
90
2
Rake In Report-Card Revenues
92
1
Boomerang Incentives
93
1
Activity Stub Sensations
94
1
Give Them a Vacation of a Lifetime
95
1
Many People Love March Madness
96
1
Eye and Ear Catchers
96
3
Point-of-Sale Promotions
Catching Customers' Attention
99
1
Random Promos to Keep Them on Their Toes
100
2
Pleasantries That Will Shock and Delight Them
102
1
Celebrate the Restaurant's Anniversary
103
1
Get `Em Running
104
1
Silliness Can Be Satisfying
105
1
Transportation Touting Methods
106
3
Monthly Marketing for Promotions & Publicity
Make a Success of Monthly Marketing
109
1
January Jamborees
110
2
February Favorites
112
2
March Meal Deals
114
2
April Acclaim
116
2
May Merriment
118
2
June Jubilation
120
1
July Joy
121
1
August Activities
122
1
September Shenanigans
123
2
October Occasions
125
1
November Notoriety
126
1
December Diversions
127
2
365 Days of Promotions
Want More?
129
1
January Calendar
130
1
February Calendar
131
1
March Calendar
132
1
April Calendar
133
1
May Calendar
134
1
June Calendar
135
1
July Calendar
136
1
August Calendar
137
1
September Calendar
138
1
October Calendar
139
1
November Calendar
140
1
December Calendar
141