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Tables of Contents for Seeing Differently
Chapter/Section Title
Page #
Page Count
Introduction Rethinking Innovation in a Changing World
ix
 
John Seely Brown
Part I Perspectives on the Changing Business Context
3
56
1 Increasing Returns and the New World of Business
3
16
W. Brian Arthur
2 Strategy as Revolution
19
20
Gary Hamel
3 How Architecture Wins Technology Wars
39
20
Charles R. Morris
Charles H. Ferguson
Part II New Tools, New Rules
59
64
1 The Right Game: Use Game Theory to Shape Strategy
59
26
Adam M. Brandenburger
Barry J. Nalebuff
2 The Options Approach to Capital Investment
85
20
Avinash K. Dixit
Robert S. Pindyck
3 When Is Virtual Virtuous? Organizing for Innovation
105
18
Henry W. Chesbrough
David J. Teece
Part III New Lenses for Competitive Advantage
123
56
1 Disruptive Technologies: Catching the Wave
123
18
Joseph L. Bower
Clayton M. Christensen
2 Breaking Compromises, Breakaway Growth
141
16
George Stalk, Jr.
David K. Pecaut
Benjamin Burnett
3 Competing on Resources: Strategy in the 1990s
157
22
David J. Collis
Cynthia A. Montgomery
Part IV Managing Innovation
179
42
1 Tough-Minded Ways to Get Innovative
179
14
Andrall E. Pearson
2 Managing Innovation in the Information Age
193
10
Rebecca Henderson
3 Research That Reinvents the Corporation
203
18
John Seely Brown
Executive Summaries
221
10
About the Contributors
231
6
Index
237