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Tables of Contents for Practically Religious
Chapter/Section Title
Page #
Page Count
Acknowledgments
xi
Introduction
1
7
Buddhism and This-Worldly Benefits
8
5
Shito and Practical Benefits
13
1
Genze riyaku in Japanese Religion
14
9
A Common Religion
23
9
Overview of the Book
32
5
Benefits in the Religious System: Settings and Dynamics
37
34
Comprehensive Responses: Types and Extent of Practical Benefits
45
5
The Social Geography of Benefits: Benefits and Religious Identity
50
3
Changing Times and New Benefits
53
7
Practical Benefits, Religious Institutions, and Ritual Processes: The Case of Kawasaki Daishi
60
8
Individual Wishes and Social Requests
68
3
Scripture and Benefits
71
36
This-Worldly Promises: The Lotus Sutra
73
4
Benefits in Early Buddhist Teachings
77
3
Benefits as Divine Blessings: The Flower Garland Sutra
80
2
Benefits as Windfall: Fujii Masao
82
2
Benefits as Objectives: Iijima Yoshiharu
84
3
Benefits as Concession and Mystery: Ocho Enichi
87
2
Benefits as Folk Syncretism: Tsuruoka Shizuo
89
5
Postmodern Jodo Shin Catholicism: Sasaki Shoten
94
3
Enculturation through Coexistence: Nara Yasuki
97
3
Sutra Buddhism as Folk Religion
100
2
Kubosa: Bourgeois Benefits in Shinto
102
5
Buying Out Chance: Morality, Belief, and Prayer
107
33
Good Luck (koun) and Moral Luck (kaiun)
108
7
Material Spirituality
115
5
Social Welfare and Repayment of Gratitude
120
3
Materialism, Selfishness, and Prayers for All
123
3
Belief and Disbelief in Magic
126
10
Prayer and Purchase
136
4
The Providers of Benefits: Gods, Saints, and Wizards
140
38
Personalization and Purchase
143
3
Ninomiya's Pill and the Gathering of Gods and Buddhas
146
9
Intensifying Assimilation: The Impact of Meiji Disestablishment
155
1
The Seven Gods of Good Fortune
156
7
The Place of the Gods
163
3
The Benefits of a Saint: Kobo Daishi
166
4
Wizards
170
6
The Diverse Gathering
176
2
The Dynamics of Practice
178
28
The Open Display of Desire
181
1
Purchase, Practice, and the Price of Benefits
182
6
The Importance of Plurality
188
2
Rituals, Intimacy, and the Role of Priests
190
2
Actions, Amulets, and Obligations
192
3
Return and Renewal: The Cycle of Purchase and Gratitude
195
2
Leaving Messages: The Use of Votive Tablets
197
2
Pilgrimage and the Pursuit of Benefits
199
2
Social Organizations and the Pursuit of Benefits: Ko and Kaisha
201
3
The Dynamics of Practice
204
2
Selling Benefits: The Marketing of Efficacy and Truth
206
28
Creating a Religious Department Store
206
3
Marketing Reputation through Stories
209
3
Advertising through Events, Festivals, and Rituals
212
3
Contemporary Media
215
2
New Technologies: Selling Benefits by Fax and Internet
217
5
Material Goods: Wholesale Suppliers
222
3
Competition and Survival
225
4
Marketing Truth
229
2
Stagnation and Vibrancy
231
3
Guidebooks to Practical Benefits
234
22
A Nineteenth-Century Example
235
4
Contemporary Guidebooks
239
3
Guidebooks and the Reporting of Miracles
242
3
Unusual Benefits: The Example of the Nippon zenkoku goriyaku gaido
245
2
Common Religion in a Modern City: Tokyo goriyaku sanpo
247
6
The Religious Landscape
253
3
Conclusions
256
7
Notes
263
22
Bibliography
285
14
Index
299