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Tables of Contents for Ebay the Smart Way
Chapter/Section Title
Page #
Page Count
Acknowledgments
xvii
I.Introducing eBay
1
36
1. Introduction to eBay
3
15
Markets
5
9
A Terrific Place to Shop
14
1
What's Up?
15
3
2. Opportunities for Buyers 1l
Individuals
18
2
Risk
20
1
Transaction Overhead
21
2
Rent or Buy at Auction?
23
1
Summary
23
3. Opportunities for Sellers
2
35
Individuals
26
2
Retailers
28
4
Risk
32
1
Transaction Overhead
32
3
Summary
35
2
II. Learning to Use eBay
37
130
4. How eBay Works
39
42
Community Values
40
1
User Agreement
40
2
Trust
42
1
Navigation
42
8
Preparation
50
1
Registration
51
3
Auctions
54
9
Gallery
63
1
After the Auction
63
1
Escrow Services
64
2
Wanted Page
66
1
Researching an eBay User
66
1
Researching Market Values
66
2
Representing Yourself
68
2
Security
70
4
Community
74
2
Education
76
1
eBay Customer Service
76
3
Charity
79
1
Summary
79
2
5. Bidding
81
20
Bidding
82
9
After Your Bid
91
2
Optional eBay Bidding Features
93
5
Illicit Merchandise
98
2
Summary
100
1
6. Selling
101
22
Sellers (Auctioneers)
102
4
Rating the Condition of the Item
106
3
Entering an Auction
109
4
Authentication and Other Protections
113
4
After You List the Auction
117
3
When an Auction Is Not a Sale
120
1
Summary
120
3
7. Reputation
123
22
eBay Feedback System
124
12
It's Your Reputation
136
1
It's Their Reputation
136
2
How the System Works
138
3
Liability for Defamation
141
1
Evaluating a Person's Reputation
141
2
SafeHarbor
143
1
Conclusion
143
2
8. Reporting and Recourse
145
22
Most People Are Honest, But...
146
2
Negotiate
148
1
Remedies
149
12
Collecting a judgment
161
1
Prevention
161
1
Forget It
162
1
eBay Offenses
162
3
Verified Rights Owner Program
165
1
Summary
165
2
III. Bidding Strategies
167
30
9. Timely Bidding
169
28
Realities
169
2
Strategies
171
7
Tactics
178
17
Organization
195
1
Summary
195
2
IV. Selling Strategies
197
144
10. Customer Service
199
26
The Occasional Seller
200
2
The Part-Time eBay Business
202
4
The Full-Time eBay Business
206
4
A Little Bit More
210
1
The Gift
211
1
Payment
211
1
Response Times
211
1
Shipping and Handling
212
5
Communication
217
1
How to Get Organized
218
2
PowerSellers
220
1
Amazon.com
221
1
Benchmarks of Customer Service
222
1
Where the Gold Is
223
1
Summary
224
1
11. Handling Images
225
18
Photography Tips
226
2
Digitizing Photographs
228
5
Tools and Services
233
1
Making Photographs Available
234
4
Making It Happen
238
1
Other People's Photographs
239
3
Graphics
242
1
Summary
242
1
12. Creating Your eBay Auction Ad
243
36
eBay Advertising
243
6
Unique Products
249
1
Presenting the Ad
250
17
Using an eBay Ad Template
267
7
The One-Line Title
274
4
Summary
278
1
13. Conducting Auctions
279
20
General Auction Techniques
280
17
Database Techniques
297
1
Summary
298
1
14. Handling Multiple Auctions
299
10
Databases
300
2
How Many Auctions?
302
1
Turbo Lister
303
6
15. Taking Payment
309
8
Payment Methods
310
5
Sales Tax
315
1
Special Payments for the Web
315
1
Escrow
315
1
Summary
316
1
16. PayPal
317
4
Verification
318
2
How It Works
320
5
The Bank
325
1
PayPal Shops
326
1
And There's More
326
17. Auction Management Services
321
20
The eBay Industry
328
1
What to Do?
329
1
What Is a Service?
330
2
Andale
332
3
eBay's Management Software
335
1
Other Software
336
3
eBay's Standard Software
339
1
Advertising Services
340
1
Buyers
340
1
Summary
340
1
V. Useful Aids Io Selling on eBaY
341
20
18. Using Web Authoring Software
343
8
Multimedia and the Web
344
1
Composer
345
5
Chop It Off
350
1
Summary
350
1
19. Using Image Software
351
10
Digitizing Photographs
352
1
The Digital Darkroom
352
6
File Formats
358
1
There's More
359
1
Summary
359
2
VI. Advanced eBay for Sellers
361
42
20. Using eBay for Marketing
363
12
Compared to What?
363
1
The Plan
364
5
Professional Services
369
3
General Services
372
1
Services Included
372
1
Speculative
373
1
Summary
374
1
21. Building a Website
375
16
eCommerce
376
12
A Less Serious Website
388
1
Marketing
389
1
A Teaser
390
1
Summary
390
1
22. Sources of Inventory
391
12
Acquiring Inventory
392
9
Summary
401
2
VII. Specialty Auctions
403
76
23. Local Auctions
405
6
Regional Auctions
406
5
24. eBay Stores
411
8
Online Realities
412
1
Marketing Realities
413
1
Use the Stores
414
4
Summary
418
1
25. eBay Motors
419
20
Buying a Car Nationally
421
12
Selling a Car Nationally
433
4
Success
437
1
Summary
437
2
26. Business Marketplace
439
12
Basic Considerations
441
3
Specialty Auctions
444
5
Future B2B Auctions
449
1
Summary
449
2
2l. Half.com and Live Auctions
451
10
Half.com
452
6
Live Auctions
458
1
Summary
459
2
28. Elance
461
8
Professional Services
462
2
Sellers' Cost
464
1
How It Works
465
1
A Buyer's Opportunity
465
3
eBay Services
468
1
Conclusion
468
1
29. eBay International
469
22
Buying Far Away
471
2
Selling Internationally
473
3
Resources
476
1
Don't Forget PayPal
477
1
Summary
477
2
Appendix I Top 10 Tips
479
4
Appendix II Top 9 Tips
483
4
Appendix III Top 8 Tips
487
4
Appendix IV HTML Tutorial
491
18
Markups Alphabetically
493
15
Viewing the Webpage Source
508
1
Summary
508
1
Appendix V Two-System Marketplace
509
6
Index
515