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Tables of Contents for Web Pages the Smart Way
Chapter/Section Title
Page #
Page Count
Introduction
xxvii
 
I. Web Page Basics
1
102
Making a Web Page
3
12
Getting Started
4
8
Creating a Working Folder
4
1
Text for Tutorials
5
1
Using Netscape Composer
6
1
Entering Text in Composer
6
3
Using FrontPage Express
9
1
Entering Text in FrontPage Express
9
3
Entering Text with Copy & Paste
12
1
Summary
12
3
Getting Organized
15
14
Authoring Software
16
4
Authoring
16
1
Netscape Composer
17
1
Microsoft FrontPage Express
18
2
Downloading the Authoring Software
20
2
Looking for Downloads
20
1
Download Procedures
20
1
Specific Downloads
21
1
Download Folder
21
1
Zip Files
21
1
Automatic Installation
21
1
A Few Words about the Authoring Programs
22
3
How Far?
22
1
Word Processor
23
1
And Vice Versa
24
1
Image Editing Software
25
1
On-Your-Disk-Ware
25
1
Freeware
25
1
Downloading FTP Software
26
1
Other Software
27
1
Summary
27
2
Testing Your Work
29
12
Testing Procedures
30
2
Using Your Programs
30
1
Working on the Web Page
30
1
Saving the Web Page
31
1
Browser
31
1
Refreshing the Web Page
32
1
Different Resolutions
32
1
Not a Separate Process
32
1
Advanced Testing Procedures
32
2
What Is a Web Page Anyway?
34
5
Where Is It?
35
1
What's a Website?
36
1
How Does It All Work?
37
1
Test
37
1
Upload
37
1
Host Computer
37
1
Web Surfers
38
1
Request
38
1
Receive and View
38
1
Summary
39
2
Making the Text Look Better
41
20
Making a Table with Composer
45
6
Adjusting the Table
47
1
Placing the Text in the Table
47
2
Typeset the Headings
49
1
Changing the Type Size
49
2
Making a Table with FrontPage Express
51
6
Adjusting the New Table
53
1
Placing the Text in the New Table
53
2
Typeset the Headings
55
1
Changing the Font Size
55
2
The HTML
57
2
Summary
59
2
Adding Pictures
61
16
Getting Ready
63
1
Embedding Pictures with Composer
63
4
Embedding Pictures with FrontPage Express
67
4
Refinements for Embedding Pictures
71
4
Composer
71
1
FrontPage Express
72
1
Correct Pixel Dimensions
73
2
Summary
75
2
Adding Links
77
16
Creating a Link with Composer
79
2
Creating a Link with FrontPage Express
81
1
Image Tricks
82
2
Image Link
83
1
Linked Image
83
1
Learning about URLs
84
6
Absolute Reference
84
1
Relative References
85
1
Advance
85
1
Retreat
86
1
Retreat and Advance
86
1
Test Immediately
86
1
Good Practice
87
1
File Names
87
1
Anchors
88
1
Composer
88
1
FrontPage Express
89
1
Creating an Email Link
90
1
Summary
91
2
Fill-in-the-Blank Web Pages
93
10
Fill-in-the-Blank Web Host
94
5
PageWizard
95
1
Page Builder
96
3
Multiple Web Pages
99
1
Templates
99
3
Composer and FrontPage Express
100
1
Composer
100
1
FrontPage Express
100
1
HTML
101
1
Summary
102
1
II. Web Page Skills
103
88
Making Text Look Good
105
24
Communicating with Text
106
1
What Visitors Have
106
1
Layout
107
3
Steal That Web Page
109
1
Search for Templates
109
1
Typesetting
110
3
Not Typewriting
110
1
Follow the Traditional Guidelines
110
1
Italic
110
1
Bold
111
1
Bold Italic
111
1
All Caps
111
1
Superscripts and Subscripts
111
1
Bullets
111
1
Numbers
111
1
Border
112
1
Type Size
112
1
Rules
112
1
Underlines
112
1
Add an Image
113
1
Advanced Web Typesetting
113
1
Text for Tutorials
114
1
Using Composer
115
6
Bold and Italic
115
1
Change Type Size
116
1
Change Typeface (Font)
116
1
Headings
116
1
Centering
117
1
Bulleted Lists
117
1
Rules (Horizontal Lines)
117
1
Numbered Lists
118
1
Unnumbered Text
119
1
Lists
119
2
Sidebars
121
1
Using FrontPage Express
121
5
Bold and Italic
121
1
Change Type Size
121
1
Change Typeface (Font)
122
1
Headings
122
1
Centering
122
1
Bulleted Lists
122
1
Rules (Horizontal Lines)
123
1
Numbered Lists
123
1
Unnumbered Text
124
1
Lists
125
1
Sidebars
125
1
The Future of Text
126
1
Summary
127
2
Adding Color
129
10
Color Basics
130
4
Color Combinations
130
2
The Great White Problem
132
1
Web Color
132
1
RGB
132
1
Hex
133
1
Why Color Designations?
134
1
Composer Colors
135
1
FrontPage Express Color
136
1
Background Pictures
136
1
Design Elements
137
1
Summary
138
1
Getting Digital Photographs
139
8
Digitizing Photographs
140
1
Ordinary Scanner
140
1
Film Scanner
140
1
Professional Scanner
140
1
Kodak Picture CD
140
1
Kodak Photo CD
141
1
Digital Cameras
141
2
Consumer Digital Cameras
141
1
Professional Digital Cameras
142
1
Camcorders
143
1
Image Files
143
1
Stock Photos
143
1
Quality
144
1
Resolution
144
1
Devices
145
1
The Aesthetic Factor
145
1
Summary
145
2
Preparing Pictures
147
18
Web Image Files
148
1
GIF
148
1
JPEG
148
1
PNG
149
1
Choosing an Image Editor
149
2
Using an Image Editor
151
10
Where?
151
1
Saving Images
152
1
Contrast
152
1
Brightness
153
1
Cropping
154
1
Resizing
155
1
Sharpen
156
1
Making Text Images
157
3
Making Design Elements
160
1
Changing Colors
160
1
Making Transparent GIFs
161
1
Planning
162
1
Summary
163
2
Adding Navigation Menus
165
12
Using Tables for Menus
166
8
Multi-Row, One Column
166
1
Composer
166
3
FrontPage Express
169
2
Multi-Row, Multi-Column
171
1
Using Composer
171
2
Using FrontPage Express
173
1
A Line Menu
174
1
Using Pictures in Menus
174
1
Imagemaps
175
1
Summary
175
2
Using Tables for Layout
177
14
Multiple Columns with Composer
178
3
Text and Menu
178
1
A Table
179
2
Multiple Columns with FrontPage Express
181
4
Text and Menu
181
2
A Table
183
2
More Columns
185
4
Text Plus Two
185
3
Broken Text Column
188
1
Summary
189
2
III. Posting Web Pages
191
38
What Is a Web Host?
193
10
What Is a Server?
194
1
Where Is the Web Server?
195
4
Internet Service Provider (ISP)
195
1
Dial-Up Connections
195
1
Web Hosting
196
1
Network Server Computer (Intranet)
197
1
Co-Location Computer
198
1
Direct Connection Computer
198
1
Other Web Hosting Considerations
199
2
The 7 x 24 Grind
199
1
More than Web Pages
199
1
Media Server
200
1
Database Server
200
1
Applications Server
200
1
Summary
201
2
Choosing a Web Host
203
8
Criteria for Choosing
204
3
Minimum Criteria
204
2
Special Criteria
206
1
Pricing
207
2
The Norm
207
1
The Smorgasbord
208
1
The Multiple Host Approach
208
1
Traffic Charges
209
1
Hometown Web Hosting?
209
1
Host Yourself
210
1
National Online Services
210
1
Summary
210
1
Uploading Your Web Pages
211
10
Using WS_FTP Lite
212
4
Connecting
213
2
Uploading
215
1
Other Functions
215
1
Other Software
216
1
Other Chores
217
1
Authoring Uploads
217
2
Composer
217
1
FrontPage Express
218
1
Download-Upload
218
1
Summary
219
2
Registering a Web Address
221
8
What You Get with Your ISP
222
1
On Your Own
223
4
Choosing a Name
223
1
Conforming to Your Business Name
223
1
Choosing a New Name
224
1
Nonbusiness Names
225
1
Choosing a Register
225
1
Before You Register
226
1
Making the Registration
226
1
Expenses
226
1
Purchasing a Domain Name
227
1
What You Can Do
227
1
Summary
228
1
IV. Website Skills
229
24
Storing and Linking Web Pages
231
8
Folders
232
2
Storage by Media
233
1
Storage by Sections
233
1
Storage by Media and Sections
234
1
Links
234
1
Absolute Links
235
1
Relative Links
235
1
Multiple Domain Websites
235
3
Two Domains
236
1
Website Visitor Confusion?
236
2
Website Structure
238
1
Summary
238
1
Organizing Web Pages
239
14
Interactivity
240
8
A Web Of Links
242
2
Usability
244
4
Links
248
3
Navigational Links
248
1
Common Links
249
1
Convenience Links
249
1
Gratuitous Links
250
1
The Metaphor
251
1
Planning
252
1
Summary
252
1
V. Advanced Skills
253
30
Adding Dancing Digital Doodads
255
8
Animated GIFs
256
1
Templates Everywhere
256
1
JavaScripts
257
4
Dynamic HTML
261
1
SMIL
261
1
Other Technologies
262
1
Summary
262
1
Adding Special Software
263
10
CGI Scripts
264
1
JavaScript
265
1
Java
266
4
Servlets
266
1
Applets
266
1
Example Applet
267
1
Another Example
268
2
The Template Approach
270
1
Plug-ins
271
1
Installing
271
1
What's the Point?
271
1
Summary
272
1
Adding Sound and Video
273
10
Streaming Media Player
275
1
RealPlayer
275
1
QuickTime Player
276
1
What Plays?
276
1
Encoding
276
3
Embedding
279
1
Delivery
280
1
HTTP
280
1
RealServer
281
1
Both
281
1
Summary
282
1
VI. Using Your Website
283
36
Sharing a Website with Others
285
6
Security
286
1
Planning
286
1
Limit Access
287
1
Asset Security
287
1
Backup Tape
287
1
Parallel Website
288
1
Business Website
288
1
Summary
289
2
Family Fun
291
10
Share Photographs
292
1
Share Privacy
292
2
Family Forum
294
1
Plain Old Website
294
1
Family Voices
295
1
Your Project
296
1
Family History
297
1
Vacation Communication
298
1
Family Warehouse
298
1
Family Investments
299
1
Family Resumes
299
1
Family Portal
299
1
Summary
300
1
Group Activities
301
10
Schedule
302
1
Sales
302
2
eCommerce
303
1
Fund-Raising
303
1
Memberships
304
1
Newsletter
304
1
Web-Based Training
305
1
Archives
306
1
Directory
307
2
Forums
307
1
Special Information
308
1
Publicity
308
1
Vendors
309
1
Self-Promotion
309
1
Summary
309
2
Publishing
311
8
Opportunity
312
1
Guidelines
313
3
Usability
314
1
Readability
314
1
Print on Demand
315
1
Editing
315
1
Templates
315
1
The Other Half of the Story
316
1
Summary
317
2
VII. Using Your Website for Business
319
32
Determining a Business Purpose
321
6
General Purposes
322
2
Common Purposes
324
2
Brochure
324
1
Customer Service
325
1
Sales
326
1
Summary
326
1
Understanding eCommerce
327
16
Retail Transaction Procedures
328
9
Software
328
2
Catalog
330
1
Shopping Cart
330
1
Checkout
330
1
Shipping
330
1
Sales Tax
331
1
Payment Input
331
1
Notification
331
1
Order Processing
332
1
Merchant Account
332
1
Authorization Processing
332
1
What Does It Cost?
333
1
ISP Hosting
334
1
eCommerce Software
334
1
Credit Card Merchant Account
335
1
Credit Card Authorization Processing
335
1
Check Verification Processing
336
1
Package Deals
336
1
Marketing on the Web
337
4
Create Some Content
337
1
Court the Search Engines
338
1
Trade Links
338
1
Create Affiliates
339
1
Hang Out
339
1
Run eBay Auctions
340
1
Other Techniques
341
1
Avoid Cybermalls
341
1
Summary
341
2
Intranet
343
8
Website
344
1
Personnel Publications
345
1
Maintenance Manuals
345
1
Policies and Procedures
345
1
Data Access
346
1
Records
346
1
Inspiration for the Troops
346
1
Ordering
346
1
Directory
347
1
WBT
347
1
Recoginition
347
1
Forums
348
1
Collaboration
348
1
Scheduling
348
1
Summary
349
2
Appendix I 7 Steps
351
4
Obtain and Install Authoring Software
351
1
Open Composer or FrontPage Express
352
1
Type a Few Paragraphs
352
1
Put Headings before the Paragraphs
352
1
Typeset the Headings
352
1
Add an Image
352
1
Test Your Work
353
2
Appendix II HTML Tutorial
355
32
Defining a Web Page
357
2
<html></html>
357
1
<head></head>
357
1
<title></title>
357
1
<body></body>
358
1
Typical Web Page Setup
358
1
Markups Alphabetically
359
23
<b></b>
360
1
<blockquote></blockquote>
360
3
<br>
363
1
<dl></dl>
363
3
<dt>
366
1
<dd>
366
1
<div></div>
366
1
<font></font>
367
1
<hl></hl>
368
1
<hr>
369
1
<i></i>
370
1
<img scr=''``>
370
1
<ol></ol>
370
2
<li>
372
1
<p></p>
372
1
<sub></sub>
373
1
<sup></sup>
373
1
<table></table>
374
4
<tr></tr>
378
1
<td></td>
378
1
<ul></ul>
379
1
 
380
1
<!-- -->
381
1
Anchors & Hyperlinks
382
1
<a name=`` ''></a>
382
1
<a href=`` ''></a>
382
1
Example Web Page
383
1
Viewing the Web Page Source
384
1
Summary
385
2
Appendix III Useful Skills
387
10
Using the File Directory
388
1
Navigating the Folder Tree
389
1
Transferring Files
390
1
Creating New Folders
390
1
Saving to Folders
391
2
Copy & Paste
393
2
Cut & Paste
395
1
Saving Browsed Web Pages
395
1
Saving Images
395
1
Zip Files and Automatic Installation
395
1
Summary
396
1
Appendix IV Media Tips
397
6
Production
397
2
Sound
398
1
Video
398
1
Creativity
399
1
Digitizing
399
1
Sound
399
1
Video
400
1
Editing
400
3
Sound
401
1
Video
401
2
Appendix V Top 14 Reasons
403
6
To Establish Your Own Personal Website
Appendix VI Top 12 Reasons
409
 
To Establish a Website at Your K-12 School