search for books and compare prices
Tables of Contents for Ebay the Smart Way
Chapter/Section Title
Page #
Page Count
I. Introducing eBay
1
34
1. Online Auctions and eBay
3
10
Markets
4
9
Law of Supply and Demand
6
2
Other Online Auctions
8
1
Specialty Auctions
9
1
Auction Games
10
1
What's Up?
10
3
2. Opportunities for Buyers
13
8
Individuals
14
2
eBay's Role
15
1
The Time Factor
15
1
The Market
16
1
Businesses
16
1
The Time Factor for Businesses
16
1
The Market for Businesses
17
1
Risk
17
1
Transaction Overhead
18
2
Shipping and Handling
18
1
Insurance
19
1
Sales Tax
19
1
Escrow Fees
19
1
Payment
20
1
Rent or Buy at Auction?
20
1
Summary
20
1
3. Opportunities for Sellers
21
14
Individuals
22
2
Advertising
22
1
The Time Factor
23
1
The Market
23
1
Businesses
24
2
The Time Factor for Businesses
25
1
The Market for Businesses
26
1
Retailers
26
4
Online Retailers
27
1
eBay Retailers
27
1
Special Retail Sales Projects
28
1
Offline Auctioneers
28
1
Service Providers
29
1
Risk
30
1
Transaction Overhead
30
3
eBay Fees
30
1
Merchant Credit Card Charges
31
1
Shipping and Handling
31
1
Sales Tax
31
1
Customer Service
31
1
Responsibility
32
1
Opportunity
33
1
Cost
33
1
Summary
33
2
II. Learning to Use eBay
35
110
4. How eBay Works
37
28
Community Values
38
1
User Agreement
38
2
Trust
40
1
Navigation
41
6
Site Map
41
1
Browse
42
1
Sell
43
1
Services
43
1
Search
43
2
Help
45
1
Community
45
2
Preparation
47
1
Save As
47
1
Frozen Browser
48
1
Online
48
1
Registration
48
3
Before You Register
48
1
Registering
49
1
Alias (Log-In Name)
49
1
Password
49
1
Registration Form
50
1
Confirmation
51
1
Auctions
51
6
Categories
51
2
Individual Auctions
53
1
Types
54
1
Normal
54
1
Reserve
54
1
Dutch
54
1
Private
55
1
Comparison
55
1
Restricted Access
56
1
Duration
56
1
Gallery
57
1
After the Auction
57
1
Escrow Services
58
1
Wanted Page
58
1
Researching an eBay User
59
1
Representing Yourself
59
3
Feedback System
59
1
About Me
60
1
Be Prepared
60
1
A Web Page
61
1
Edit
62
1
Verified eBay User
62
1
Community
62
2
Chat
63
1
Is a Community for You?
63
1
New User Tutorial
64
1
Summary
64
1
5. Bidding
65
18
Bidding
66
8
Finding What You're Looking For
66
1
Categories
66
1
Searches
66
3
eBay Search Tips
69
1
Misspells
69
1
Reading the Listing
70
1
New
70
1
Reading the Auction
70
2
Auction Ad
72
1
Making a Bid
73
1
Bidding Increments
74
1
After Your Bid
74
3
Checking Your Email
75
1
Reviewing Your Activity
75
1
Current Auctions
76
1
My eBay
76
1
Being Outbid
76
1
Winning the Auction
76
1
Following Up
76
1
Retracting a Bid
77
1
Optional eBay Bidding Features
77
3
Authentication and Grading
77
1
Grading
77
1
Authentication
78
1
Verification
78
1
Appraisal
78
1
The Switch?
78
1
eBay Insurance
79
1
iEscrow
80
1
Personal Shopper
80
1
Illicit Merchandise
81
1
Summary
82
1
6. Selling
83
18
Sellers (Auctioneers)
84
3
Payment Arrangements
84
3
Setting the Minimum
87
1
Rating the Condition of the Item
87
2
As Is
87
1
Know the Market
88
1
Common Sense
88
1
Entering an Auction
89
4
Types of Auctions
89
1
Input
90
1
Length
91
1
Auction Ad
91
1
Photograph
92
1
Bulk Upload
93
1
Authentication and Other Protections
93
3
Authentication
93
1
Verification
93
1
Shipping Insurance
94
1
Receipt
94
1
eBay Insurance
94
1
Escrow
95
1
Authentication and Escrow
95
1
After You List the Auction
96
3
Retracting an Auction
97
1
No Bids
97
1
Relisting
97
1
Follow-Up
98
1
Accounting
98
1
Seller's Searh
98
1
My eBay
98
1
Customer Service
98
1
When an Auction Is Not a Sale
99
1
Summary
99
2
7. Reputation
101
22
eBay Feedback System
102
12
Positive, Neutral, Negative
103
1
Positive
103
1
Seller Enters a Positive
103
1
Buyer Enters a Positive
104
1
Neutral
104
1
Seller Enters a Neutral
104
1
Buyer Enters a Neutral
105
1
Negative
105
1
Seller Enters a Negative
106
1
Buyer Enters a Negative
106
1
No Rating
106
1
Special Cases
107
1
Comments
108
1
Negative or Neutral Feedback
108
1
Positive Feedback
109
1
Informational Feedback
110
1
Fairness
110
1
Communication
111
1
Negotiation
112
1
Name-Calling
112
1
Public Record
113
1
eBay Action
113
1
On the Positive Side
113
1
It's Your Reputation
114
1
It's Their Reputations
115
1
How the System Works
116
3
Comment on a Rating
117
1
Comment on the Other Party's Rating of You
117
1
Comment on Your Rating of the Other Party
118
1
Bickering
119
1
Public or Private
119
1
Liability for Defamation
119
1
Evaluating a Person's Reputation
120
1
SafeHarbor
121
1
Conclusion
121
2
8. Reporting and Recourse
123
22
Most People Are Honest, But
124
2
If You Are a Bidder
124
1
If You Are a Seller
124
1
Shill Bidding
125
1
Adverse to Buyers
126
1
Adverse to Sellers
126
1
Negotiate
126
1
Remedies
127
12
Receipt
127
1
Buyer's View
128
1
Seller's View
128
1
Return and Refund
128
1
Buyer's View
129
1
Seller's View
129
1
Report to eBay
130
1
Unresolved Dispute
130
1
Nonperformance
131
1
Civil and Criminal
132
1
Civil Claim
132
1
Criminal Complaint
132
1
No Threats
133
1
Civil Suit
134
1
Criminal Prosecution
135
2
Across State Lines
137
1
State Court
137
1
Federal Agencies
137
1
Federal Court
138
1
eBay
138
1
Collecting a Judgment
139
1
Prevention
139
1
Forget It
140
1
eBay Offenses
141
2
Feedback Offenses
141
1
Bidding Offenses
141
1
Selling Offenses
142
1
Contact Information-Identity Offenses
142
1
Miscellaneous Offenses
143
1
Legal Buddy
143
1
Summary
143
2
III. Bidding Strategies
145
38
9. Timely Bidding
147
28
Realities
148
1
Strategies
149
7
Buy Low
150
1
Large Selection
151
1
Saving Time
152
1
Resale
153
1
Retail
153
1
Arbitrage
154
2
Fun
156
1
Tactics
156
16
Research
156
1
The Refresh
157
1
The Scare
158
1
The Pass
159
1
The Bay Way
159
1
The Game
160
1
The Smoke Out
161
2
The Snipe
163
1
With Software
163
1
Without Software
164
1
The Double Window
165
3
The Ten-Cents Difference
168
1
The Routine Check
168
1
The Multiple-Auction Finesse
169
1
Two Auctions
170
1
Three Auctions
170
1
Why?
171
1
Dutch Auction Bids
171
1
Organization
172
1
Summary
172
3
10. Software for Bidding and Selling
175
8
What's Wrong with eBay Software?
177
1
What to Avoid in eBay Software
178
1
What to Look for in eBay Software
178
2
This Book
180
1
eBay eBay Software
181
1
Summary
181
2
IV. Selling Strategies
183
152
11. Customer Service
185
28
Business at eBay Auctions
186
10
The Occasional Seller
187
2
The Part-Time eBay Business
189
1
Independent Contractors
190
2
Fulfillment
192
1
Drop Shipping
192
1
If You're Small
193
1
The Full-Time eBay Business
193
1
With a Website
194
1
Without a Website
195
1
A Little Bit More
196
2
Guarantee
197
1
Packaging
197
1
Goods That Don't Work
197
1
The Gift
198
1
Payment Methods
198
6
Checks
198
2
Protection Against the Claim of Fraud by Buyer
200
1
Protection Against Fraud by the Seller
200
1
What Does an Authorized Check Accomplish?
200
1
Try It
201
1
Credit Cards
201
1
Money Orders and Cashier's Checks
202
1
COD
202
1
International Money Orders
202
1
Cas
203
1
Escro
203
1
Response Time
204
1
The Other Side of the Story
204
1
Handling and Shipping
205
1
Trades
206
1
Communicate
206
1
Offer to Communicate
206
1
How to Get Organized
207
1
Spreadsheet
207
1
Database Manager
207
1
On Paper
208
1
Where the Gold Is
208
1
On-Site Auctions
209
1
Amazon.com
210
1
Benchmarks of eBay Customer Service
211
1
Summary
212
1
12. Handling Images
213
14
Digitizing Photographs
214
3
Kodak Photo CD
214
1
Scanner
215
1
Digital Camera
215
1
Size
216
1
Image Markup
216
1
Photo Manipulation
217
1
Format
217
1
Making Photographs Available
217
4
Storing Photographs
218
1
Website
218
1
ISP Account
219
1
Special Services
219
1
Uploading Your Photographs
220
1
Pulling in Photographs
221
1
Making It Happen
221
3
At eBay
222
1
In the Template
223
1
In the Bulk Upload
224
1
Other People's Photographs
224
1
Graphics
225
1
Summary
226
1
13. Using a Template for eBay Ads
227
42
eBay Advertising
228
6
The First Goal
228
2
The Second Goal
230
1
Product Information
230
2
Purchasing Information
232
1
The Third Goal
233
1
Unique Products
234
1
Presenting the Ad
235
20
Text
235
1
Grammar
235
1
Paragraphs
236
4
Writing Copy
240
1
Typesetting
241
2
Layout
243
1
Color
244
1
Background Color
244
1
Ad Background Color
245
1
Font Colors
245
1
Color Combinations
245
1
Browser-Safe Colors
246
2
Recommendation
248
1
Links
248
1
Your Website
248
1
Manufacturer's Website
248
1
Review Website
249
1
Email
249
1
Auction List
250
1
Media
250
1
Spanning the Web
250
1
Photographs
251
1
Music
251
1
Voice
252
1
To Promote Unique Products
252
1
Institutional Advertising
253
1
Other Media
254
1
Consider the Bidders
254
1
Using an eBay Ad Template
255
10
What Is an Ad Template?
255
1
Using a Template
256
1
Template
256
3
Item for Auction
259
1
Body of Text
260
1
Boilerplate
260
1
Web Page Link
261
1
Photograph Link
261
1
Changing Colors
261
1
Doing a Little HTML
262
1
Special Features of the Template
262
1
The Ad
263
1
Other Alternatives
263
2
The One-Line Title
265
2
Searches
265
1
Word Order
265
2
At the End, the Beginning
267
1
Purpose
267
1
Summary
267
2
14. Conducting Auctions
269
30
General Auction Techniques
270
14
Timing
270
2
Best Times
272
1
Best Time of Year
273
1
The Right Time
273
1
Who's There?
273
1
Convenience
274
1
Multiple Auctions
274
1
How Long?
275
1
In Your Control
276
1
Pricing
277
1
Low Minimum with a Reserve
277
1
High Minimum Bid
277
2
The Market
279
1
Anomalies
279
1
Dutch Auctions
280
1
Special Attraction
280
1
Storefront
280
1
Featured Auctions
281
1
Changing Auctions
281
1
Check the Buyer
282
1
Notify High Bidder and Set Deadline
282
1
The After-Auction Auction
282
1
Follow-up
283
1
Trades
283
1
Database Techniques
284
12
Tables
285
2
Using Microsoft Access
287
1
Using an Existing Database
288
1
Adding Data for eBay Auctions
289
2
Queries
291
1
Extracting Data from a Database
291
2
The Template
293
1
Making the eBay Query to Access
293
2
Making the Miva Merchant Query to Access
295
1
Exporting Data from Access
295
1
Using Your Table
296
1
Add
296
1
Subtract
296
1
Change
297
1
The Whole Thing
297
1
Summary
297
2
15. Uploading Auctions in Bulk
299
26
Database
300
2
Email
302
1
Word Processor
302
3
Which Template?
303
1
Template Within a Template
303
2
Mail Merge
305
2
The Templates
307
9
eBay Template
307
2
Chapter 13 Template
309
6
Word Processing Template
315
1
The Merge
316
3
The Mail Merge Document
316
2
The Mail Merge
318
1
Email
319
2
Copy and Paste
320
1
Payment for Auctions
320
1
Benefits and Disadvantages of Bulk Upload
321
2
Benefits
321
1
Disadvantages
322
1
Summary
323
2
16. eBay's Future
325
10
The Large and the Heavy
326
2
Furniture
326
1
Vehicles
326
1
Other Items
327
1
The Moral of the Story
328
1
Real Estate
328
1
Strictly Local
328
1
Special Goods
329
1
Security
329
4
Privacy
330
1
Digital Signatures
331
1
Quality of Protection
332
1
By-Product
333
1
PowerSellers
333
1
Summary
333
2
V. Advanced eBay for Sellers
335
48
17. Using eBay for Marketing
337
12
Compared to What?
338
1
The Plan
338
5
Four Steps
339
1
Entire Collection
340
1
Quick Link
340
1
Website
340
1
Return Link
340
1
In the Long Term
341
1
Repeat Auction
341
1
Serious Auction
341
1
Other Businesses
342
1
Marketing, Not Retail
342
1
Retail and Marketing
342
1
eBay User Agreement
343
1
Professional Services
343
3
The Package
344
1
Institutional Advertising
344
1
Information Products
345
1
The Professions
346
1
General Services
346
1
Services Included
346
1
Summary
347
2
18. Building a Website
349
22
A Commerce Website
350
10
Links to eBay
351
1
URLs
352
1
eBay Buttons
352
1
Institutional Advertising
353
1
Information
354
1
Calculators
355
1
Catalog
355
1
Transaction Services
356
1
Online Processing
357
1
Merchant Account
357
1
Accounting
358
1
Cost
358
1
Customer Service
359
1
Who?
359
1
Commerce Website Database
360
8
Website Catalog Database
361
6
Review
367
1
A Less Serious Website
368
1
Marketing
369
1
Summary
369
2
19. What's Behind eBay Businesses?
371
12
The Basics
372
1
Sales Tax License
372
1
Drop Shipping
372
1
A Variety of Ideas
372
8
Wholesale
372
1
Special Mail-Order Wholesale
373
1
Government Surplus
373
1
Closeouts
374
1
Auctions
374
1
Special Products
375
1
Manufacturers
375
1
Special Manufacturing
376
1
Remanufacturing
376
1
Small-Time Manufacturing
377
1
Art and Handicrafts
377
1
Estate Sales
378
1
Packages
378
1
The Web Department
379
1
Wheeler-Dealer
380
1
Good Deals
380
1
Summary
381
2
VI. Useful Aids to Selling on eBay
383
 
20. Using Web Authoring Software
385
14
Multimedia and the Web
386
1
Composer
387
9
Text
389
1
Typesetting
390
1
Graphics
390
1
Links
391
1
Background Color
392
1
Tables
393
3
Browser
396
1
Chop It Off
396
1
Summary
397
2
21. Using Image Software
399
 
Digitizing Photographs
400
1
The Digital Darkroom
400
6
Contrast
401
1
Brightness
402
1
Gamma
403
1
How Do You Do It?
404
1
Cropping
404
2
File Formats
406
1
GIF
406
1
JPEG
407
1
PNG
407
1
There's More
407
1
Summary
408