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Tables of Contents for The Oracle of Oracle
Chapter/Section Title
Page #
Page Count
Preface
xi
Acknowledgments
xiii
PART ONE: A MAN, A COMPANY, A PLACE LIKE NO OTHER
A Brief History: Larry Ellison and the Company He Made
3
24
The Modest Beginnings of a Silicon Valley Star
9
1
California, the Early Years
10
2
Oracle's Three Founders
12
3
Oracle, the Early Years
15
2
Ellison as Top Salesman: Half Truths and Empty Promises
17
1
Ellison's Competitive Spirit
18
1
Going Public
19
1
Success Distracts
20
1
The New Oracle-And Oracle of Oracle
21
2
Business Problems, Too
23
4
Silicon Valley: The Setting for Two Oracles
27
20
Welcome to Silicon Valley
29
2
The Lifestyle of the Rich and Richer
31
2
The Valley Economy, Post-Millennium
33
3
Pickup Trucks and Mansions
36
1
A $40 Million Conceit?
37
3
The New Economy's Leaders
40
3
Management Analysis
43
4
PART TWO: ORACLE'S VALUE SYSTEMS AND STRATEGIES
The Spirit Behind Oracle: Would You Want to Work for This Man?
47
24
The Look of Success
51
2
Dress to Impress
53
1
Long Hours
54
2
Performance Management
56
4
Recruitment
60
5
Oracle's Organization
65
3
Management Analysis
68
3
Crush the Competition: More Than a Marketing Slogan
71
24
Kill or Be Killed
75
1
Targeting Competitors
75
3
Gloves-Off Campaigns: From Sharks to Crib Death
78
4
The Battles Wage On
82
4
The Battle with Microsoft
86
1
IBM's Negligence
87
1
Personality Conflict
88
3
IBM Enters the Picture
91
2
Management Analysis
93
2
Locking in Clients for Life: Sales and Service Support
95
20
Larry as Top Salesman
97
3
Making Contact
100
3
Crushing That Competition
103
1
Market Leadership
103
2
Decentralized Sales Support
105
1
Centralized Selling
105
3
E-Consulting
108
3
The Educational Side of Oracle
111
2
Management Analysis
113
2
Product Development: Looking Beyond Today
115
18
The Obstacles in Software Development
119
4
Oracle's Strategies
123
8
Management Analysis
131
2
Crises and Missteps: The Perils of Fast Growth
133
24
Dell's Growing Pains
138
3
The Case of ``Growth at All Costs''
141
6
Lessons Learned from Oracle and Dell
147
1
Consolidation
148
2
The Dream of the Network Computer
150
3
Management Analysis
153
4
PART THREE: WHERE DO THE ORACLES GO FROM HERE?
Walking the Talk: Oracle Moves to the Web
157
22
A New Commitment
164
5
Eat Your Own Product
169
3
Oracle Goes Web
172
2
Silos
174
3
One-Stop Shopping
177
1
Management Analysis
177
2
An Extraordinary Man: Ellison as Manager, Leader, Visionary
179
18
What Makes a Good Manager, Leader, A and Visionary
182
2
Larry Ellison, Excellent Manager
184
3
Larry Ellison, Excellent Leader
187
5
Ellison as Visionary
192
3
Leader/Visionary in the Software Industry
195
2
Looking Ahead: What's Next for Oracle and the Software Industry
197
14
The Other Players
205
1
Oracle's Answer
206
5
Appendix: Timeline of Events at Oracle
211
4
Notes
215
4
Bibliography
219
4
Index
223
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