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Tables of Contents for The E-Privacy Imperative
Chapter/Section Title
Page #
Page Count
Acknowledgments
ix
Part 1: E-Privacy Is a Business Priority
1
112
Consumer Privacy
3
32
Customer Concerns
4
1
Self-Reliance or Government Regulation? A Question as Old as the Country
5
2
The FTC and Online Privacy
7
5
Fair Information Practices in the Electronic Marketplace
12
6
Opting for Self-Regulation
18
3
A Diagnostic for Privacy Controls
21
2
Why Privacy Policies Should Matter
23
1
Privacy Under Attack
24
6
Cookies
30
1
Reversing the Trends
31
2
Customer Expectations
33
2
Business-to-Business and Electronic Marketplace Privacy and Security Concerns
35
16
Serpents in the Garden of Efficiencies
39
4
Are You Compliant?
43
1
FTC Warning Signs
44
1
E-Market Operating Standards
45
6
Workplace Matters
51
16
What Are Employers Doing?
54
8
``Do's'' and ``Don'ts''
62
2
Is Federal Action Required?
64
1
Big Brother Is Seemingly Alive and Well
65
2
Privacy Knows No Borders
67
18
The European Directive on Privacy Policy
68
8
The Gathering Storm Clouds
76
2
The Safe Harbor Privacy Principles
78
4
Is Everybody Happy?
82
1
The Policy Heard 'Round the World
83
2
The Imperative of Privacy Policies
85
28
What Constitutes a Good Privacy Policy?
87
14
Where Do I Place My Privacy Policy?
101
2
How Do I Create My Privacy Policy?
103
8
The Future of Privacy Policies
111
2
Part 2: Tools to Build Customer Confidence
113
104
Platform for Privacy Preferences
115
18
P3P and the W3C
115
3
How P3P Works
118
13
P3P Implementation Checklist
131
2
Server-Based Security Countermeasures
133
26
Dimensions of Logical Access Control
134
1
Web Server Security
135
8
CGI Scripts and Active Server Pages
143
2
Software Vulnerabilities
145
2
An E-Commerce Security Architecture
147
5
More Controls at the Server
152
1
Global Secure E-Commerce
153
4
Protect Yourself From Yourself
157
1
``Securing Your Servers'' Checklist
157
2
Hands in the Cookie Jar
159
18
If Cookies Aren't for Eating, What Are They For?
162
9
The IDcide Privacy Companion
171
3
The Final Word on Cookies?
174
1
Countering Cookie Crumblers
174
3
Third-Party Seals of Privacy Assurance
177
18
What Is a Seal Program?
177
1
Why Is Independent Certification Needed?
178
2
How Seals Are Obtained
180
11
Are Seals for Everyone?
191
1
Confidence Breeds Confidence
192
1
Third-Party Seals of Privacy Assurance Checklist
193
2
Keeping Your Policies Up to Date
195
22
The Privacy Promise Member Compliance Guide
197
4
What Happens If a DMA Member Does Not Follow the Privacy Promise?
201
2
Step into Your Customers' Shoes
203
6
The Frontier of Privacy
209
1
Banking Privacy Laws Take Effect
210
1
Health Insurance Portability and Accountability Act
210
2
Chief Privacy Officers on the Scene
212
3
New Frontiers, New Problems
215
2
Appendixes
217
42
Appendix A FTC Privacy Policy Development Guidelines
219
4
Appendix B TRUSTe Model Privacy Statement
223
10
224
9
Appendix C Privacy Advocates
233
10
234
6
240
3