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Tables of Contents for Breakaway Planning
Chapter/Section Title
Page #
Page Count
Acknowledgments
xiii
 
Part I: Preplanning
3
46
Introduction: Is Planning Really Necessary?
3
6
Lessons From "The Road Runner"
Take Me to Your Change Agent
Take Me to Your Ambassador
Plan to Succeed
Learning to See the Future
9
18
Selecting the Right Future
There's No Movie Without a Script
The Mission Comes First
The Strategic-Priorities Exercise
Raising the Compellingness Factor
Envisioning the Mission
Are Values of Any Value?
The Core-Values Exercise
Anticipate Success
Asking Big Questions
27
22
Planning to Plan Effectively
A Checklist for Effective Planning
Using Subquestions to Be More Specific
Applying the Subquestions
Strategic Planning: Art or Science?
The Academy
The Written Plan: Creating the Document (Part One)
Plan Review and Ratification
Communicating the Plan to the Rank and File
Part II: The 8 Big Questions
49
140
1 How Will We Become Ambassadors of Change?
49
22
Imposing Calm in the Midst of Upheaval
Speeches That Do Not Stump
The Stump Speech Exercise
Resisters and Conductors
All Roads Lead to the Vision
Big Question 1 Planning Exercise
2 How Will We Spread the Word Internally?
71
18
A Cultural Green Thumb
Showcasing Mission, Vision, and Values
Rooting Out Cynicism
Foreground News Versus Background Overviews
Exorcising Demons
When Bad News Is No Surprise
Being the Bearer of Bad Tidings
Being the Bearer of Good Tidings
Creating Corporate Folklore
Big Question 2 Planning Exercise
3 How Will We Acquire and Use Customer Data?
89
18
Midcourse Corrections
A Hierarchy of Hunches
Search and Research
Data From Internal Customers
Feeding Feedback Back
Big Question 3 Planning Exercise
89
18
4 How Will We Bring New Employees Up to Speed?
107
12
Enlist Here
Expansion Versus Attrition
Hiring for a Values Fit
Assume Victory
Cultural Imprinting
Big Question 4 Planning Exercise
5 How Will We Make Things Better for Our Employees?
119
14
The Biggest of the Big Questions
How'd This Dragon Get in Here?
Values as Dragon Detectors
Feedback as a Dragon Detector
Slaying the Bigger Dragons
Down With Turfdoms
Big Question 5 Planning Exercise
6 How Will We Make Things Better for Our Customers?
133
20
Pardon Our Dust
Managing Customer Perceptions
A Three-Ring Circus
Stumping the Rings
The Customer-Focus Process
Big Question 6 Planning Exercise
7 How Will We Measure Our Successes?
153
18
Driving Blind
Data Versus Measurement
The Legacy of Snoopervision
Setting the Stage for Measurement
Making Measurement Something to Cheer About
Measures as Portents of Failure
Who's to Blame Versus What's to Blame
United by a Common Enemy
Deriving Performance Standards From Measures
Big Question 7 Planning Exercise
8 How Will We Celebrate Our Successes?
171
18
Making Fun of Business
Celebrating the Right Things
Rewards as Bribes
Rewards as Job Enhancers
The Laughter Barometer
Too Much of a Good Thing?
Celebrating Individuals Versus Teams
Celebrating Quickly and Superficially
Big Question 8 Planning Exercise
Part III: Next Steps
189
60
Finishing Touches
189
30
Fine-Tuning and Other Preliminaries
How to Create a "To-Stop-Doing" List
The Stop-Doing Exercise
Storyboarding the Plan . The Kickoff Strategy
The Keeper of the Plan
The Written Plan: Creating the Document (Part Two)
Moving Toward Implementation
219
16
Refining the Plan Document
Adding a Training Schedule
Review and Revision
Review and Ratification
Implementing the Plan
235
14
Hazards of the Eleventh Hour
Corporate Jazz
When the Implementation Stalls
Keeping the Kettle Boiling
Local Mini-Academies
In the Predawn Darkness
Appendix: Sample Agenda for a Three-Day Academy Workshop
249
4
Index
253