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Tables of Contents for Media Economics
Chapter/Section Title
Page #
Page Count
Preface
vii
I. INTRODUCTION
Why Study Media Economics?
3
10
II. PRINCIPLES OF MEDIA ECONOMICS
Economic Concepts
13
13
Understanding the Market
26
16
Evaluating Media Markets
42
17
III. THE BROADCAST, CABLE AND SATELLITE TELEVISION AND INTERNET INDUSTRIES
The Radio Industry
59
13
The Television Industry
72
14
The Cable and Satellite Television Industries
86
16
The Internet Industry
102
17
IV. THE MOTION PICTURE AND RECORDING INDUSTRIES
The Motion Picture Industry
119
13
The Recording Industry
132
15
V. THE PRINT INDUSTRIES
The Newspaper Industry
147
14
The Magazine Industry
161
11
The Book Industry
172
15
VI. MEDIA ECONOMICS RESEARCH
Issues in Media Economics Research
187
10
VII. SUPPLEMENTS
Appendix A: Reference Sources for Media Economics Research
197
10
Appendix B: Commonly Used Financial Ratios
207
2
Glossary of Key Terms
209
8
Index
217
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