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Tables of Contents for Business Plans That Work for Your Small Business
Chapter/Section Title
Page #
Page Count
Part I: Creating A Business Plan That Works
1
87
Preparing To Put Your Plan Together
5
12
A Plan for an Outside Audience
6
2
The Business Plan as a Management Tool
8
5
How Far Out Can You Plan?
13
1
Planning for Your Type of Business
14
3
Format and Introductory Elements
17
6
Format and Presentation Issues
19
1
The Cover Page
20
1
The Table of Contents
20
1
The Executive Summary
21
1
The Appendix
21
2
The Company Summary
23
8
Company Ownership
23
1
The Mission Statement
24
1
Your Company Objectives
25
1
Keys to Success
26
1
Company Location and Facilities
27
1
Company Background and Current Status
27
1
Startup Summary
27
4
Market Analysis
31
12
The Industry
32
1
The Target Market
32
4
The Competition
36
3
(SWOT) Analysis
39
2
Needs Analysis
41
2
Product or Service Description
43
4
Competitive Comparisons
44
1
Sourcing
45
1
Future Products and Services
45
2
Marketing and Sales Plans
47
8
Product
47
1
Price
48
4
Place
52
1
Promotion
53
1
Your Sales Plans
54
1
Operations and Management Plans
55
6
Planning Your Operations
55
4
Management and Human Resource Plans
59
2
Financial Plans
61
20
Startup Business Financial Information
62
1
Historical Financial Information
63
1
Establishing Reasonable Assumptions
64
2
Breakeven Analysis
66
2
Projected Sales Forecast
68
3
Projected Profit and Loss Statement
71
3
Projected Cash Flow Budgets
74
4
Projected Balance Sheets
78
1
Sources and Uses of Funds Statement
79
2
Using the Completed Plan
81
6
Monitoring Your Progress
81
4
Keeping Your Plan Current
85
2
Part II: Five Sample Business Plans
87
236
The Plan for Elevator DataCommand
91
48
The Plan for Latina Media, LLC
139
50
The Plan for All About the Home
189
44
The Plan for Commercial Fitness Equipment, Inc.
233
46
The Plan for Emma's Espresso
279
44
A Final Word
323
4
Index
327