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Tables of Contents for How to Analyze Survey Data
Chapter/Section Title
Page #
Page Count
How to Analyze Survey Data: Learning Objectives
viii
What Statistics Do for Surveys
1
30
Measurement Scales: Nominal, Ordinal, and Numerical
4
5
Nominal Scales
4
1
Ordinal Scales
5
2
Numerical (Interval and Ratio) Scales
7
2
Independent and Dependent Variables
9
6
Checklist for Choosing a Method to Analyze Survey Data
15
1
Descriptive Statistics and Measures of Central Tendency: Numerical and Ordinal Data
16
5
Mean
17
1
Median
18
1
Mode
19
2
Distributions: Skewed and Symmetric
21
1
Checklist for Using the Mean, Median, and Mode
22
1
Measures of Spread
22
5
Range
23
1
Standard Deviation
23
3
Percentile
26
1
Interquartile Range
26
1
Guidelines for Selecting Measures of Dispersion
27
1
Descriptive Statistics and Nominal Data
27
4
Proportion and Percentage
28
1
Ratio and Rate
29
2
Relationships or Correlation
31
18
Numerical Data
31
3
Calculating the Correlation Coefficient
34
2
Size of the Correlation
36
2
Ordinal Data and Correlation
38
1
Regression
39
2
A Note on the Relationship Between Two Nominal Characteristics
41
1
The Normal Distribution
42
1
Comparisons: Hypothesis Testing, p Values, and Confidence Levels
43
2
Guide to Hypothesis Testing, Statistical Significance, and p Values
45
4
Selecting Commonly Used Statistical Methods for Surveys
49
30
Reading Computer Output
53
14
Chi-Square
53
7
t Test
60
6
Analysis of Variance (Anova)
66
1
Practical Significance: Using Confidence Intervals
67
6
Proceed With Caution: Screening and Transforming Data
73
6
Coding for Data Analysis
74
3
Data Entry
77
1
The Codebook
77
2
Exercises
79
4
Answers
83
4
Suggested Readings
87
2
Glossary
89
12
About the Author
101