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Tables of Contents for How to Sample in Surveys
Chapter/Section Title
Page #
Page Count
How to Sample in Surveys: Learning Objectives
vii
Target Populations and Samples
1
24
Checklist for Obtaining a Sample That Represents the Target
4
21
Probability Sampling
10
1
Simple Random Sampling
10
1
Stratified Random Sampling
11
2
Systematic Sampling
13
1
Cluster Sampling
14
3
Nonprobability Sampling
17
1
Convenience Sampling
18
1
Snowball Sampling
19
1
Quota Sampling
19
1
Focus Groups
20
5
Statistics and Samples
25
34
Sampling Errors
25
4
Estimating the Standard Error for Simple Random Samples
29
5
Sample Size: How Much Is Enough
34
1
Checklist of Factors to Consider When Calculating Sample Size
35
9
Calculating Sample Size
44
1
Checklist of Questions to Ask When Determining Sample Size
44
5
Sampling Units and the Unit of Analysis
49
4
Acceptable Response Rate
53
3
Guidelines for Promoting Responses and Minimizing Response Bias
56
1
Calculating the Response Rate
57
2
Exercises
59
2
Answers
61
2
Suggested Readings
63
4
Glossary
67
6
About the Author
73