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Tables of Contents for Survey Research Methods
Chapter/Section Title
Page #
Page Count
Preface
ix
Introduction
1
9
Reasons for Surveys
1
3
The Components of Surveys
4
4
Purpose and Goals of This Text
8
2
Sampling
10
28
The Sample Frame
11
3
Selecting a One-Stage Sample
14
4
Multistage Sampling
18
8
Making Estimates From Samples and Sampling Errors
26
2
Calculating Sampling Errors for Simple Random Samples
28
3
Effects of Other Sample Design Features on Sampling Errors
31
2
How Big Should a Sample Be?
33
2
Sampling Error as a Component of Total Survey Error
35
1
Exercise
36
2
Nonresponse: Implementing a Sample Design
38
16
Calculating Response Rates
39
1
Bias Associated With Nonresponse
40
3
Reducing Nonresponse in Telephone or Personal Interview Surveys
43
2
Reducing Nonresponse to Mail Surveys
45
2
Correcting for Nonresponse
47
2
Nonprobability (or Modified Probability) Samples
49
3
Nonresponse as a Source of Error in Survey Samples
52
1
Exercise
53
1
Methods of Data Collection
54
15
Major Issues in Choosing a Strategy
55
9
Summary Comparison
64
3
Conclusion
67
1
Exercise
68
1
Designing Questions to Be Good Measures
69
25
Designing a Reliable Instrument
70
10
Types of Measures/Types of Questions
80
6
Increasing the Validity of Factual Reporting
86
5
Increasing Validity of Subjective Questions
91
1
Error in Perspective
92
1
Exercises
93
1
Designing and Evaluating Survey Questions
94
11
Defining Objectives
95
1
Preliminary Question Design Steps
95
4
Design, Format, and Layout of the Survey Instrument
99
1
Field Pretest
100
3
Survey Instrument Length
103
1
Conclusion
103
1
Exercise
104
1
Survey Interviewing
105
18
Overview of Interviewer Job
105
4
Interviewer Recruitment and Selection
109
2
Training Interviewers
111
3
Supervision
114
2
Survey Questions
116
1
Interviewing Procedures
117
1
Validation
118
1
The Role of Data Collection in Survey Error
119
3
Exercise
122
1
Preparing Survey Data for Analysis
123
9
Formatting a Data File
124
1
Constructing a Code
125
1
Approaches to Data Entry
126
4
Data Cleaning
130
1
Coding and Data Reduction as Sources of Error in Surveys
130
2
Ethical Issues in Survey Research
132
5
Informing Respondents
132
1
Protecting Respondents
133
1
Benefits to Respondents
134
1
Ethical Responsibilities to Interviewers
135
1
Conclusion
136
1
Note
136
1
Providing Information About Survey Methods
137
5
Exercise
141
1
Survey Error in Perspective
142
7
The Concept of Total Survey Design
142
1
Error in Perspective
143
2
Conclusion
145
4
References
149
5
Index
154
2
About the Author
156