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Tables of Contents for Analyzing Visual Data
Chapter/Section Title
Page #
Page Count
Editors' Introduction
v
Acknowledgments
vii
Introduction
1
2
The Scope of the Book
3
1
Outline of Chapter Contents
4
1
The Use of Photographs in a Discipline of Words
5
15
The Visual Dimension in Ethnography
5
2
Early Uses of Photography in Anthropology and Sociology
7
2
Standard Ethnographic Uses of Photography
9
3
Exemplary Uses of Photographs as Data
12
3
Photography and Realism
15
5
Analyzing the Content of Visual Representations
20
11
Content Analysis of Visual Representation: Two Studies of Fashion
21
4
An Appraisal of the Utility of Content Analysis
25
5
Conclusion
30
1
Symbolist and Structuralist Analyses of Visual Representations
31
23
The Symbolic Meanings of Visual Representations
31
2
A Symbolist Analysis of Self-Decoration
33
7
Structuralism
40
1
The ``Voice'' of the Masks
41
6
Decoding Advertisements
47
7
Conclusion
54
1
The Social Organization of Visual Experience
54
17
Cognitive Anthropology
56
2
Color Terminology
58
1
Ethnoscience
59
2
Ethnomethodology
61
1
Making Sense of the Visual
62
4
The Visual Representation of Scientific Theory and ``Invisible'' Data
66
2
An Epistemological Epilogue
68
3
References
71
6
About the Authors
77