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Tables of Contents for How to Succeed As a Lifestyle Entrepreneur
Chapter/Section Title
Page #
Page Count
Preface: Why I Wrote This Book
ix
A Different Sort of Entrepreneur
1
24
The Traditional Entrepreneur
5
2
The Lifestyle Entrepreneur
7
18
What Is a Business? (Basic Elements)
25
12
Income
25
1
Legal Structure
26
1
Planning and Overall Management
26
1
Financial Management
27
1
Marketing
28
1
It's a Great Idea, but Is It a Business?
29
3
It's a Great Idea, but Will It Fit Your Lifestyle?
32
5
On Becoming a Lifestyle Entrepreneur
37
18
Why Do You Want to Be a Lifestyle Entrepreneur?
37
2
The Reality of Risk
39
1
Failure Is a Possibility
40
1
Learn to Be Analytical and Objective
41
3
Prioritizing and Organizing
44
2
Your Value and Your Hourly Rate
46
1
Being the Best versus Being Perceived the Best
47
3
What Is Better?
50
2
Your New Colleagues
52
3
Great Idea, but Will It Fly? (Up-Front Research)
55
34
Guerilla Research: The Direct Approach
58
2
What Do You Want to Find Out?
60
4
Barriers to Entry
64
2
Researching Your Market Niche
66
4
Researching via the Internet
70
6
Evaluating Research Results
76
2
Researching Your Competition
78
7
Focus of Research
85
4
Marketing
89
28
The Four Ps
90
5
Marketplace Point of View
95
2
What Should Be versus What Is
97
3
Niche Marketing
100
5
Test It First
105
1
Uncovering the Money-Making Angle
106
2
Considering Your Competition
108
6
Using the Four Ps of Marketing to Compete
114
3
Financing Your Venture
117
22
Estimating Your Revenue and Expenses
117
8
Financing: What Are the Possibilities?
125
3
Lending versus Investing
128
4
Lending and the Lifestyle Business
132
2
Equity Investing and the Lifestyle Business
134
5
Legal Structure
139
14
Corporations
140
4
S Corporations
144
1
Sole Proprietorship
144
2
Partnership
146
1
Limited Liability Companies (LLCs)
147
3
Professional Services Corporations
150
1
Legal Structures and Health Insurance
151
2
The Business Plan
153
36
Components of the Lifestyle Business Plan
154
2
The Business Plan Constructor
156
20
Sample Business Plan (from Business Plan Constructor)
176
13
Managing Money
189
20
Getting Paid ASAP
190
4
Paying Your Bills
194
2
The Fixed-Overhead Trap
196
3
Dealing with Taxes
199
10
Setting Priorities and Managing Time
209
8
Managing Time
209
2
Prioritizing Your Time
211
1
Organizational Geniuses
212
1
Real Work
213
1
Flexibility in Time Management
214
3
The New Enablers of Lifestyle Business
217
12
Technology
217
10
The New Self-Employment Infrastructure
227
2
Special Issues of Home Business
229
6
Separating Work Life from Home Life
230
1
Tax Deductibility
231
1
Outdated Laws
232
1
Insurance Issues
232
3
Negotiating and Protecting Yourself
235
16
Negotiating with Yourself
238
1
Self-Protection
238
8
The Art of Threatening Legal (or Other) Action
246
1
Don't Be Afraid of Bigness
247
1
Winning the Battle, Losing the War
248
3
Health Insurance
251
6
Common Mistakes, Myths, and Misconceptions of Lifestyle Entrepreneurs
257
12
My Product Is So Good, Customers Will Beat a Path to My Door
258
1
If I Advertise, I'll Certainly Get a Lot More Business
259
1
It Takes a Year (or Some Other Specified Period) for a New Business to Start Making Money
260
1
This Isn't a Real Business
260
1
Pretending to Be a Big Business
261
1
Charging by the Hour
262
1
Charging Based on Cost
263
1
Lower Price Means More Sales
263
1
Big Business Has All the Advantages
264
2
This Can't Be Tax Deductible-It's Fun
266
1
Overbuying Technology
266
3
Index
269