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Tables of Contents for Tourism in China
Chapter/Section Title
Page #
Page Count
About the Editors
xi
 
Contributors
xiii
 
Foreword
xvii
 
Harsh Varma
SECTION I: INTRODUCTION AND HISTORICAL DEVELOPMENT
Introduction: China's Tourism Boom
3
10
Zhang Guangrui
Alan A. Lew
China's Tourism Environment
3
2
International Tourism Environment
5
4
The Chapters
9
4
China's Tourism Since 1978: Policies, Experiences, and Lessons Learned
13
22
Zhang Guangrui
Tourist Movement
14
6
Tourism Infrastructure
20
3
The Context of China's Tourism Policies
23
6
Experiences and Lessons
29
4
Conclusion
33
2
China in the Eyes of Western Travelers, 1860-1900
35
16
Xiaolun Wang
Background
36
1
Routes and Modes of Travel
37
3
Travelers and Travel Narratives
40
8
Implications
48
3
Chinese Vernacular Heritage As a Tourist Attraction: The Case of Beijing
51
16
Ning Wang
Introduction
51
1
Vernacular Architecture As a Sign of Identity
52
3
Quadrangles and the Cultural Identity of Beijing
55
3
Urban Modernization versus Vernacular Quadrangles
58
2
Turning the Quadrangle into a Tourist Attraction
60
2
Conclusion
62
5
SECTION II: RESEARCH AND IMPACTS
Tourism Research in China
67
16
Zhang Guangrui
Tourism Research Institutions
68
3
Outline of Tourism Research Development
71
3
Dissemination of Research Findings
74
2
Trends and Problems
76
3
Recommendations
79
2
Conclusion
81
2
Economic Impact of Tourism in China
83
20
Xu Gang
Claudia Kruse
Tourism's Export Contributions to the Chinese Economy
84
4
The Economic Contributions of Chinese Domestic Tourism
88
2
Tourism, Jobs, and GDP
90
1
Tourism and Chinese Regional Development
90
5
Tourism and Poverty Alleviation
95
3
Look to the Future: Challenges and Policy Options
98
5
Ecotourism in China's Nature Reserves
103
26
Kreg Lindberg
Clem Tisdell
Dayuan Xue
Nature Reserves and Ecotourism: Context and Policy Issues
105
2
The Role of Ecotourism in Reserve Finance
107
4
The Role of Ecotourism and Local Development
111
3
Infrastructure and Environmental Management
114
3
Staffing Issues
117
1
The Visitor Experience and Interpretation
118
3
The Example of Jiuzhaigou Biosphere Reserve, Sichuan Province
121
1
Summary
122
7
SECTION III: INDUSTRY AND DEVELOPMENT
Critical Issues in China's Hotel Industry
129
14
Lawrence Yu
China's Hotel Industry
130
2
Consolidation and Brand Development
132
4
Development Strategy by Global Hotel Companies
136
1
Analysis of Hotel Financial Performance
137
2
Conclusion
139
4
Travel Agencies in China at the Turn of the Millennium
143
22
Qian Wei
Overview of the Development of China's Travel Agencies
145
2
China's Travel Agencies Today
147
7
Major Problems Faced by China's Travel Agencies Today
154
5
Conclusion and Recommendations
159
6
China's Tourist Transportation: Air, Land, and Water
165
30
Barry Mak
Air Transportation
167
6
International Tourist Land and Water Transportation
173
3
Domestic Tourist Surface Transportation
176
7
Transportation Issues in China's Future
183
12
An Assessment of Theme Park Development in China
195
22
John Ap
Theme Park Development
196
4
Elements of Success
200
2
Reasons for Failure
202
7
Prospects Facing the Theme Park Industry in the Twenty-First Century
209
8
SECTION IV: TOURISM MARKETS
Tourism Marketing in the People's Republic of China
217
20
Suosheng Wang
John Ap
Current Market Situation
218
2
Tourism Marketing at the National Level
220
4
Tourism Marketing and Promotion
224
5
Issues Affecting the Development of China's Tourist Markets
229
4
Summary
233
4
Short- and Long-Haul International Tourists to China
237
26
Xiaoping Shen
Foreign Visitors in China
238
3
Growth of Long-Haul Foreign Visitors
241
3
Characteristics of Long-Haul Visitors
244
7
Spatial Concentration and Changes
251
8
Conclusion
259
4
Leisure in China
263
14
Honggen Xiao
Characteristics of Leisure in China
264
2
Leisure Products in China
266
7
Conclusion: Toward the Emergence of a Leisure Industry
273
4
Mainland Chinese Outbound Travel to Hong Kong and Its Implications
277
20
Zhang Qiu Hanqin
Carson L. Jenkins
Hailin Qu
China's Outbound Travel
278
2
Destination Hong Kong
280
6
Mainland Tourists
286
4
Policy Implications for Hong Kong
290
2
Conclusion
292
5
SECTION V: CONCLUSION
World Trade and China's Tourism: Opportunities, Challenges, and Strategies
297
12
Lawrence Yu
John Ap
Zhang Guangrui
Alan A. Lew
Opportunities
297
2
Challenges
299
5
Strategies
304
2
Conclusion
306
3
Appendix: Acronyms and Glossary
309
6
Index
315