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Tables of Contents for Strategies for E-Business Success
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Introduction (E. Brynjolfsson & G. Urban).
Finding Sustainable Profitability in Electronic Commerce (J. de Figueiredo).
Making Sense of the E-Opportunity (D. Feeny).
Profits and the Internet: Seven Misconceptions (S. Rangan & R. Adner).
Five Steps to a Dot-Com Strategy: How To Find Your Footing on the Web (N. Venkatraman).
Pathways to E-Business Leadership: Getting From Bricks to Clicks (L. Willcocks & R. Plant).
The Past and Future of Competitive Advantage (C. Christensen).
Placing Trust at the Center of Your Internet Strategy (G. Urban, et al.).
How Do They Know Their Customers So Well? (T. Davenport, et al.).
Building Stronger Brands through Online Communities (G. McWilliam).
Four Smart Ways To Run Online Communities (R. Williams & J. Cothrel).
Product-Development Practices That Work: How Internet Companies Build Software (A. MacCormack).
What Makes a Virtual Organization Work? (M. Markus, et al.).