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Tables of Contents for American Businesses in China
Chapter/Section Title
Page #
Page Count
Acknowledgments
vii
Foreword
xi
Albert Cohen
Introduction
1
8
Chronology
9
6
The Chinese Worldview
15
30
Issues in Globalization
45
16
The Changing Chinese Consumer
61
21
Case Study: Educational Programs and Exchanges in China
82
26
Case Study: Two Art Exhibitions Cross the Pacific
108
21
Case Study: General Electric and Sesame Street---A True Joint Venture
129
21
Case Study: The Holiday Inn Network in China---More Is Better
150
19
Case Study: DaimlerChrysler---Silence in China After the ``Deal Heard 'Round the World''
169
13
Case Study: The Foxboro Company---Infrastructure's Hidden Jewel
182
28
Final Thoughts: Getting to Yes Between East and West
210
19
Appendix A: China Profile
229
3
Appendix B: Traditional Chinese Holidays and Festivals
232
2
Appendix C: Contrasting Cultures
234
6
Appendix D: Council on International Educational Exchange
240
3
Glossary
243
4
Notes
247
23
Bibliography
270
17
Index
287