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Tables of Contents for Microsoft Rising
Chapter/Section Title
Page #
Page Count
Preface
vii
PART 1 The Valley of the Kings: Inside the Computer Industry
1
82
Reversals of Fortune
3
6
(EIC Message, Computer, August 1994)
5
4
The Tombs of Tech
9
4
(EIC Message, Computer, November 1994)
10
3
Operating System Roulette
13
6
(Binary Critic, Computer, February 1995)
16
3
Silly Valley
19
6
(Binary Critic, Computer, June 1995)
21
4
A Monopoly Is Born
25
6
(Binary Critic, Computer, August 1995)
27
4
Ellison's Folly
31
8
(Binary Critic, Computer, February 1996)
33
6
How Hits Happen
39
8
(Binary Critic, Computer, July 1997)
41
6
The Techno Treadmill
47
10
(Wired Wired World, IEEE Internet Computing, September--October 1997)
49
8
The Rise of Strategy
57
8
(Binary Critic, Computer, September 1997)
59
6
The End of the Dream
65
18
(Binary Critic, Computer, January 1998)
66
8
(Cyber View, Scientific American, February 1998)
74
2
(In the News, IEEE Software, January--February 1998)
76
7
PART 2 The Rise of the Internet
83
78
The Latest Dance Craze: Browsing
85
8
(EIC Message, Computer, September 1994)
87
2
(Binary Critic, Computer, April 1995)
89
4
Rumble in Telecommunications
93
6
(Binary Critic, Computer, May 1995)
94
5
NetGain or NetLoss?
99
8
(Binary Critic, Computer, July 1996)
100
7
A Bad Dream
107
6
(Binary Critic, Computer, November 1996)
108
5
Revolution in Telecommunications
113
8
(Wired Wired World, IEEE Internet Computing, May--June 1997)
115
6
Everything Is Going IP
121
8
(Wired Wired World, IEEE Internet Computing, November--December 1997)
122
7
Who Owns the Internet?
129
8
(Wired Wired World, IEEE Internet Computing, January--February 1998)
130
7
The United Nations of Cyberspace
137
6
(Wired Wired World, IEEE Internet Computing, March--April 1998)
138
5
The Year I Shoot My TV
143
10
(Binary Critic, Computer, January 1997)
145
8
The Internet: From Here to Ubiquity
153
8
(Internet Watch, Computer, October 1997)
155
6
PART 3 Street Rumble in Software City
161
54
The Dark Side of Objects
163
6
(EIC Message, Computer, December 1994)
166
3
The Big Software Chill
169
14
(Binary Critic, Computer, March 1996)
170
7
(Binary Critic, Computer, August 1996)
177
6
Tiny Beans
183
18
(Binary Critic, Computer, September 1996)
184
5
(Binary Critic, Computer, March 1997)
189
6
(Binary Critic, Computer, March 1998)
195
6
The Trouble with Programmers
201
14
(Binary Critic, Computer, April 1998)
202
6
(Binary Critic, Computer, July 1998)
208
7
PART 4 When Radical Is Chic
215
54
Innovation and the Next Big Thing
217
6
(EIC Message, Computer, October 1994)
219
4
FutureBusiness
223
8
(Binary Critic, Computer, November 1995)
225
6
Learning Curves and Strategy
231
18
(Binary Critic, Computer, December 1995)
233
6
(Binary Critic, Computer, January 1996)
239
10
The Limits of Innovation
249
10
(Binary Critic, Computer, April 1996)
251
8
The Borg
259
10
(Binary Critic, Computer, May 1997)
261
8
PART 5 Techno-Society
269
44
The Age of Information
271
14
(Binary Critic, Computer, September 1995)
274
6
(Binary Critic, Computer, October 1995)
280
5
Tribalism
285
8
(Binary Critic, Computer, November 1997)
287
6
Privacy
293
10
(Technology News, Computer, June 1998)
294
6
(Cyber View, Scientific American, November 1997)
300
3
Technology and the Productivity Paradox
303
10
(Binary Critic, Computer, May 1998)
305
8
EPILOGUE What to Do About Microsoft
313
(Binary Critic, Computer, September 1998)
315