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Tables of Contents for On Message
Chapter/Section Title
Page #
Page Count
List of tables
vi
List of figures
ix
Preface
xi
Notes about the authors
xiii
Part I: Context
1
52
Theories of Political Communications
1
21
The Campaign Context
22
21
Understanding Media Effects
43
10
Part II: Process
53
44
The Party Strategy
53
16
The News Agenda
69
16
The Public's Reaction
85
12
Part III: Impact
97
90
The Impact on Civic Engagement
97
17
The Impact on the Public's Agenda
114
16
The Effects of Television News on Party Preferences
130
22
The Effects of Newspapers
152
18
Conclusions: The Impact of Political Communications
170
17
Technical Appendix
187
11
Bibliography
198
12
Name Index
210
3
Subject Index
213