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Tables of Contents for Survey Research Methods
Chapter/Section Title
Page #
Page Count
Preface
ix
Introduction
1
9
Reasons for Surveys
2
2
The Components of Surveys
4
5
Purposes and Goals of This Text
9
1
Sampling
10
29
The Sample Frame
11
3
Selecting a One-Stage Sample
14
4
Multistage Sampling
18
10
Making Estimates From Samples and Sampling Errors
28
6
How Big Should a Sample Be?
34
3
Sampling Error as a Component of Total Survey Error
37
1
Exercise
38
1
Nonresponse: Implementing a Sample Design
39
19
Calculating Response Rates
40
1
Bias Associated With Nonresponse
41
5
Reducing Nonresponse in Telephone or Personal Interview Surveys
46
2
Reducing Nonresponse to Mail Surveys
48
2
Reducing Nonresponse to Internet Surveys
50
1
Multimode Data Collection
51
1
Correcting for Nonresponse
51
2
Nonprobability (or Modified Probability) Samples
53
3
Nonresponse as a Source of Error
56
1
Exercise
56
2
Methods of Data Collection
58
18
Major Issues in Choosing a Strategy
59
12
Summary Comparison of Methods
71
4
Conclusion
75
1
Exercise
75
1
Designing Questions to Be Good Measures
76
28
Increasing the Reliability of Answers
78
6
Avoiding Multiple Questions
84
4
Types of Measures/Types of Questions
88
7
Increasing the Validity of Factual Reporting
95
5
Increasing the Validity of Answers Describing Subjective States
100
2
Question Design and Error
102
1
Exercises
103
1
Evaluating Survey Questions and Instruments
104
13
Defining Objectives
105
1
Preliminary Question Design Steps
106
2
Presurvey Evaluation
108
2
Design, Format, and Layout of Survey Instruments
110
2
Field Pretests
112
3
Survey Instrument Length
115
1
Conclusion
115
1
Exercise
116
1
Survey Interviewing
117
20
Overview of Interviewer Job
117
4
Interviewer Recruitment and Selection
121
3
Training Interviewers
124
2
Supervision
126
3
Survey Questions
129
1
Interviewing Procedures
130
2
Validation of Interviews
132
1
The Role of Interviewing in Survey Error
133
3
Exercise
136
1
Preparing Survey Data for Analysis
137
10
Formatting a Data File
138
1
Constructing a Code
139
2
Approaches to Coding and Data Entry
141
3
Data Cleaning
144
1
Coding and Data Reduction as Sources of Errors in Surveys
145
2
Ethical Issues in Survey Research
147
7
Informing Respondents
148
2
Protecting Respondents
150
1
Benefits to Respondents
151
1
Ethical Responsibilities to Interviewers
151
1
Conclusion
152
2
Providing Information About Survey Methods
154
5
Exercise
158
1
Survey Error in Perspective
159
8
The Concept of Total Survey Design
159
1
Error in Perspective
160
3
Conclusion
163
4
References
167
10
Index
177
2
About the Author
179