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Tables of Contents for Innovating at the Edge
Chapter/Section Title
Page #
Page Count
Foreword
vii
Preface
ix
Acknowledgements
xiii
Author profile
xv
Introduction
1
2
Ten innovation myths
3
6
Why innovate?
9
10
Part 1: Evolution of innovation capability
19
134
Introduction to Part 1
19
4
Phase 1: Putting the basis in place
23
42
Product strategy Sony
24
7
Regional products Bang and Olufsen
31
5
Quality GE, Toyota
36
4
Project selection Siemens
40
5
Stage gates Dow
45
6
Product champions Honda
51
6
Technology transfer Xerox
57
8
Phase 2: Globalization and acceleration
65
41
Core competencies Canon
66
5
Global products Ford
71
4
Brand significance Intel
75
7
Speed to market Zara
82
5
Fuzzy gates Polaroid
87
6
Matrix organizations ABB
93
4
Supplier partnerships Marks & Spencer
97
9
Phase 3: Focus and integration
106
47
Integrated R&D 3M
107
10
Mass customization Dell
117
4
Innovation integration Samsung
121
5
Launch management Logitech
126
6
Continuous process eBay, MSN
132
6
Knowledge management Skandia
138
4
Competitor collaboration Ericsson/Nokia
142
11
Summary to Part 1
150
3
Part 2: Innovating at the edge
153
108
The edge today
155
3
Market breakers Dyson, Smint, Egg, eBay, Google
158
14
Product personalization Nokia, Digital TV
172
13
Values recognition Nike, Clarks
185
9
Patent pooling MPEG, DVD, Bluetooth
194
17
Investment integration Generics, Schipher, BTG, Far Blue
211
14
Virtual collaboration Covisint, c-Medica
225
15
Brand exploitation Virgin, Manchester United
240
16
The next wave
256
5
Part 3: Focus and integration
261
64
Embedding innovation
263
5
Evaluation -- finding the start point
268
19
Focus
287
8
Design -- planning action
295
11
Implementation -- concepts are not solutions
306
10
Review -- how did it go?
316
9
Conclusion and resources
325
14
Conclusion
327
2
Resources
329
10
Index
339