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Tables of Contents for Strategic Management for Travel and Tourism
Chapter/Section Title
Page #
Page Count
Preface
vii
 
Part One An introduction to the strategic process
1
42
Introduction
3
4
Strategy and strategic objectives for travel and tourism organizations
7
20
Introduction to strategy for travel and tourism
27
16
Part Two Internal analysis
43
108
Introduction
45
2
The travel and tourism organization -- competences, resources and competitive advantage
47
23
The travel and tourism organization -- the human context
70
20
The travel and tourism organization -- financial analysis and performance indicators
90
29
The travel and tourism organization -- products and markets
119
32
Part Three External analysis
151
52
Introduction
153
2
The external environment for travel and tourism organizations -- the macro context
155
15
The external environment for travel and tourism organizations -- the micro context
170
26
SWOT analysis
196
7
Part Four Strategic choices
203
80
Introduction
205
4
Competitive strategy and strategic direction for travel and tourism organizations
209
32
Strategic methods of development for travel and tourism
241
26
Strategic evaluation and selection
267
16
Part Five Strategic implementation
283
48
Introduction
285
2
Strategic implementation for travel and tourism organizations
287
15
International and global strategies for travel and tourism organizations
302
18
Strategic management -- present and future trends
320
11
Part Six Case analysis in strategic management
331
60
Introduction
333
58
Strategic alliances in the airline industry
337
10
Nigel Evans
Holidaybreak plc: adapting for success
347
11
Nigel Evans
Leicester Promotions: destination management for maximizing tourist potential
358
4
Amanda Miller
MyTravel plc (formerly Airtours): competing in the travel industry big league
362
13
Nigel Evans
Competitive strategy at Ryanair
375
3
Nigel Evans
David Campbell
The UK outbound tour operations industry
378
13
Nigel Evans
Glossary
391
10
Index
401