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Tables of Contents for Shut Up and Listen!
Chapter/Section Title
Page #
Page Count
About the authors
iv
Preface
v
Introduction
1
4
PART 1 Insight
5
34
1 Revelations
7
19
The truth about honesty, charisma, storytelling and more
2 What kind of communicator are you?
26
15
The truth about your individual style
PART 2 How to...
39
120
Introduction
41
100
3 The truth about reading
47
7
How to, when to. Getting the most out of what you read
4 The truth about writing
54
17
Context, grammar, tone of voice and use of Plain English
5 Persuasion
71
15
Learn through advertising - read the case study - try it for yourself
6 Writing - the rules of the tools
86
17
How to write e-mail, text and Web copy
7 Listening
103
8
How and when
8 Talking
111
6
How and when
9 Listening and talking - the rules of the tools
117
24
10 Feeling
141
18
First impressions, body language, culture
PART 3 Planning for success
159
23
11 Planning
161
17
Auditing, ditching the time wasters, targeting and achieving
12 Six simple strategies
178
4
Ways to implement your plan
Appendix I Further recommended reading
182
1
Appendix II A list of contributors
183
2
Index
185