CONTENTS

1 I Walk into a White Room 2 Rituals of Preparation 3 Your Creative DNA 4 Harness Your Memory 5 Before You Can Think out of the Box, You Have to Start with a Box 6 Scratching 7 Accidents Will Happen 8 Spine 9 Skill 10 Ruts and Grooves 11 An "A" in Failure 12 The Long Run Acknowledgments